Boost Clickbait Detection Based on User Behavior Analysis

Abstract

Article in the web is usually titled with a misleading title to attract the users click for gaining click-through rate (CTR). A clickbait title may increase click-through rate, but decrease user experience. Thus, it is important to identify the articles with a misleading title and block them for specific users. Existing methods just consider text features, which hardly produce a satisfactory result. User behavior is useful in clickbait detection. Users have different tendencies for the articles with a clickbait title. User actions in an article usually indicate whether an article is with a clickbait title. In this paper, we design an algorithm to model user behavior in order to improve the impact of clickbait detection. Specifically, we use a classifier to produce an initial clickbait-score for articles. Then, we define a loss function on the user behavior and tune the clickbait score toward decreasing the loss function. Experiment shows that we improve precision and recall after using user behavior.