An Overview of Media Coverage of Gay Male Athletes
This chapter discusses prior research about media coverage of gay male athletes, much of which has been analyzed through the lens of hegemonic masculinity. Media sociology and more specifically Shoemaker and Reese’s Hierarchical Influences Model, the theoretical linchpins of this book, are introduced. Sports journalism’s designation as “the toy department”—an area of the field dismissed as lacking in critical perspective and depth—is addressed in more detail and incorporated into the media sociology approach taken here, as is content analysis, the primary method used for the studies in this work.
KeywordsMedia coverage Gay male athletes Hegemonic masculinity Media sociology Sports journalism Content analysis
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