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Stakeholder Accountability Through the World Wide Web: Insights from Nonprofits

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Network, Smart and Open

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 24))

Abstract

Accountability to stakeholders has always been pivotal in supporting nonprofit organizations in legitimizing their existence within local communities and building public trust. The development of Web-based accountability tools has offered growing possibilities to communicate and engage in dialogue with stakeholders. However, nonprofit organizations are not yet fully exploiting the potential of the Web. By focusing on Italian bank foundations, this study explores the use of the Web as a tool for discharging accounts to stakeholders and involving them in dialogue. The data show that most of the foundations do not use websites to communicate interactively with their stakeholders, and communication is limited to one-way disclosure of information. The results suggest more steps can be taken to ensure increased responsiveness to community needs.

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Author information

Authors and Affiliations

  1. University of Udine, Udine, Italy

    Gina Rossi

  2. University of Verona, Verona, Italy

    Sara Moggi & Chiara Leardini

  3. Lund University, Lund, Sweden

    Paul Pierce

Authors
  1. Gina Rossi
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  2. Sara Moggi
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  3. Paul Pierce
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  4. Chiara Leardini
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Corresponding author

Correspondence to Gina Rossi .

Editor information

Editors and Affiliations

  1. Parthenope University of Naples, Naples, Italy

    Rita Lamboglia

  2. University of Perugia, Perugia, Italy

    Andrea Cardoni

  3. University of Genoa, Genoa, Italy

    Renata Paola Dameri

  4. Parthenope University of Naples, Naples, Italy

    Daniela Mancini

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Rossi, G., Moggi, S., Pierce, P., Leardini, C. (2018). Stakeholder Accountability Through the World Wide Web: Insights from Nonprofits. In: Lamboglia, R., Cardoni, A., Dameri, R., Mancini, D. (eds) Network, Smart and Open. Lecture Notes in Information Systems and Organisation, vol 24. Springer, Cham. https://doi.org/10.1007/978-3-319-62636-9_6

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