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Future of the Frequent Flyer Program

  • Evert R. de Boer
Chapter

Abstract

De Boer identifies the relevant factors that will help shape the future of frequent flyer programs (FFPs). Firstly, De Boer confirms that ample room for growth remains, and offers five growth strategies that can be applied to FFPs with varying levels of maturity. Secondly, De Boer identifies the potential headwinds for FFPs—and outlines the impact of each hurdle. Thirdly, De Boer reviews the changing airline environment—and how this will impact the FFP. Lastly, De Boer outlines four possible scenarios for the long-term future that will impact the FFP. The scenarios are the end of distressed inventory, the rise of the super-informed consumer, the super-fungible loyalty currency, and the end airline ownership restrictions. For each scenario, De Boer identifies the interplay with the FFP.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Evert R. de Boer
    • 1
  1. 1.FFP Investment & Advisory Pte. Ltd.SingaporeSingapore

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