The Standalone Frequent Flyer Program

  • Evert R. de Boer


An increasing number of airlines choose to establish standalone units for their frequent flyer programs (FFPs). De Boer explores the drivers behind this strategy, and identifies the typical steps involved in the process of separation. De Boer also reviews the spinoff or equity carve-out model, where outside shareholders become (partial) owners of the standalone FFP. By offering a detailed review of the pros and cons, De Boer provides a comprehensive context that helps to better understand this business model. To illustrate the model, De Boer includes a detailed case study of the Multiplus program. De Boer demonstrates the role separation and spinoff can play in broader airline loyalty strategy.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Evert R. de Boer
    • 1
  1. 1.FFP Investment & Advisory Pte. Ltd.SingaporeSingapore

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