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Taking the Frequent Flyer Program to Measure

  • Evert R. de Boer
Chapter

Abstract

Frequent flyer programs (FFPs) have been around for more than thirty-five years, but still attract significant debate around their effectiveness. De Boer combines a comprehensive review of the existing scientific literature on airline loyalty programs with insights and data from the actual airline business world. By establishing a framework for program effectiveness, and explaining the interplay with revenue management and other constituents, De Boer is able to establish the effectiveness of FFPs. De Boer also reviews FFPs against the backdrop of ethical considerations, providing an overview of the concerns that have been raised over time. Lastly, De Boer shows how FFPs have been viewed by tax authorities, and investigates both the historic rationale for this perspective, as well as how this may change in the future.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Evert R. de Boer
    • 1
  1. 1.FFP Investment & Advisory Pte. Ltd.SingaporeSingapore

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