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Introduction

  • Evert R. de Boer
Chapter

Abstract

De Boer provides a complete overview of the major milestones in the development of frequent flyer programs (FFPs) against the background of changes in the regulatory, marketing and business environment of the airline business over the last thirty-five years. De Boer establishes that FFPs are more relevant than ever by focusing on their penetration of airline revenues, financial contribution, and share of awards seats out of the total airline seat production. Based on extensive research, De Boer is able to provide key figures for the leading 50 global airlines. De Boer concludes that FFPs remain a critical component of airline strategy in an industry characterized by intense competition, business model convergence, consolidation, volatile financial performance, and an increasing focus on data and data capabilities.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Evert R. de Boer
    • 1
  1. 1.FFP Investment & Advisory Pte. Ltd.SingaporeSingapore

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