Abstract
This chapter presents a practicing CSR model of BDA and the implications, contributions, and limitations of this research. A CSR routine can be a valuable resource capability if a firm is capable of using it to create competitive advantages that further its corporate agendas. The holistic approach to researching and analyzing, used in this study, advances the knowledge in the areas. To lessen the critical of disadvantages in limiting the research sample, this chapter presents also the CSR and ethical practice commonalities between BDA and five other major city councils. It seems that the resulting CSR and social practices do not differ much from one council to another. The findings in this CSR research are capable of making an analytic generalization to other major firms.
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Teck Hui, L. (2018). Implications on Corporate Social Responsibility and Corporate Sustainability. In: Practising Corporate Social Responsibility in Malaysia. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-62476-1_8
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DOI: https://doi.org/10.1007/978-3-319-62476-1_8
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