Integrating Corporate Social Responsibility into Strategic Intent and Mission
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This chapter examines the strategic intent and mission of BDA in engaging CSR. The corresponding structured and action plans that attempt to translate them into reality are also highlighted. The vision and mission statements suggest that BDA has a future point of view on CSR. Two master development plans, prepared by the established international consultants, have guided the orderly and integrated socioeconomic developments of the Bintulu region since 1979. Also, BDA is endowed with the authority of collecting land premium from the sales of governmental state lands. The ability to generate its own income increases the organization’s strategic flexibility to embed deeper and broader CSR elements in all its corporate agendas for the betterments of its stakeholders.
KeywordsStrategy CSR Consulting Stakeholders Organization
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