Theoretical and Managerial Framework



This chapter surveys the related literatures in CSR and strategy to establish the theoretical framework, in line with the research aim and objectives. Section 2.1 reviews the trends of CSR concepts and definition. A comprehensive CSR definition is, then, adopted. The state of CSR trends and developments in Malaysia are also reviewed. Section 2.2 deals with the related stakeholder literatures that form the theoretical core to understand the state of BDA’s stakeholder management in addressing multiple stakeholder interests. Section 2.3 discusses the dimensions of CSR and ethical business practices with specific examples given in each of the dimensions. Section 2.4 contends with the literature on strategic intent and strategic mission, Sect. 2.5 deals with the dimensions of CSR planning and implementation processes, and Sect. 2.6 reviews CSR performance issues. The author examines two major theories of the firm, the characteristics of a good strategy, and the salient features of a transformative CSR in Sect. 2.7.


CSR Literature review Definition Malaysia Stakeholder management Ethical business practice Implementation Transformative CSR 


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© The Author(s) 2018

Authors and Affiliations

  1. 1.Loi & Mokhtar (Chartered Accountants) & Loi & Mokhtar ConsultingBintuluMalaysia

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