Abstract
This chapter presents the introductory contexts, purpose statements, research aim, and research objectives of this CSR research. The organization is tightly embedded in the society and the natural environment. Managing diverse interests of its stakeholders can be an uphill task. Lacking of qualitative narratives on a holistic CSR process coupled with diverse CSR definitions in the field might have eroded the actual values of CSR in contributing to an organization’s sustained value creation capability. That said, whether practicing CSR can generate resilient socioeconomical performances simultaneously requires further academic investigations. This research takes CSR in a holistic approach, i.e., examining its adoption in a firm’s strategic planning processes from multiple perspectives. It also accesses valuable governmental datasets, covering the core functions of public sectors such as development agency and city council which receive little attention in the current literatures.
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Teck Hui, L. (2018). Introduction. In: Practising Corporate Social Responsibility in Malaysia. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-62476-1_1
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DOI: https://doi.org/10.1007/978-3-319-62476-1_1
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