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Sensing and Generating New Opportunities for Value Innovation: How Team Behaviour Contributes to Success or to Failure?

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Inside the Mind of the Entrepreneur

Part of the book series: Contributions to Management Science ((MANAGEMENT SC.))

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Abstract

The behavioral side of the decision process inherent to strategy is an issue that is gaining attention from both academic and practitioners. At the same time, the Schumpeterian conception of innovation, returns to gain relevance in an environment where technology leads to process dematerialization and exponential paths of change. In this context, this paper analyses which decision processes, cognitive abilities and heuristics lead to sense and generate value innovation for customers. The analysis of 26 master student teams that ran the same strategy simulator show that the consideration and description of a wide range of alternatives and team agreement as a result of discussion of such alternatives, is the recipe that leads to sense and generate value innovation. Alike, neither intuition nor analogies from past decisions are present in the set of conditions that lead to team success.

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Authors and Affiliations

  1. Facultad de Economía, Departamento de Dirección de Empresas, Universidad de Valencia, Av de los Naranjos s/n, 46022, Valencia, Valencia, Spain

    Tomás F. González-Cruz & Clara M. Martínez-Fuentes

Authors
  1. Tomás F. González-Cruz
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  2. Clara M. Martínez-Fuentes
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Correspondence to Tomás F. González-Cruz .

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Editors and Affiliations

  1. University of Valencia, Valencia, Spain

    Ana Tur Porcar

  2. University of Valencia, Valencia, Spain

    Domingo Ribeiro Soriano

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González-Cruz, T.F., Martínez-Fuentes, C.M. (2018). Sensing and Generating New Opportunities for Value Innovation: How Team Behaviour Contributes to Success or to Failure?. In: Tur Porcar, A., Ribeiro Soriano, D. (eds) Inside the Mind of the Entrepreneur. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-319-62455-6_6

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