Skip to main content
SpringerLink
Log in

Enabling Digital Transformation in SMEs by Combining Enterprise Ontologies and Service Blueprinting

  • Conference paper
  • First Online:
Serviceology for Services (ICServ 2017)

Part of the book series: Lecture Notes in Computer Science ((LNPSE,volume 10371))

Included in the following conference series:

Abstract

The goal of every business is to grow in a way to provide better services as per demanding trends. As the 21st century is considered the era of technology, any business that does not adopt and modernize its services, will face the lack of customer interest. Moreover, transforming the services to the digital service, businesses can grow faster than normal. In this research our target is to invite and encourage the SMEs to upgrade their services by using the cloud. Small businesses require high flexibility and have a broad range of service preferences. At the same time SMEs have unique requirements while having limited budgets. Although there are millions of cloud services available, SMEs still struggle to exploit the full potential of the cloud. Decision makers in SMEs often lack the required knowledge about how cloud services can push their business forward. We propose a concept for SMEs which suggests the appropriate cloud service for their (individual) business. For this we use two different tools, service blueprinting (Human interpretable) and ontologies (Machine interpretable). Service blueprinting helps to observe and organize the service processes with respect to customer’s point of view. On the other hand, by knowing business nature and service blueprinting technique, ontologies can help to propose an appropriate cloud service for the business owners.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Big business in small business: Cloud services for SMBs. No 25 Recall. Copyright © McKinsey & Company, Inc. (February 2014)

    Google Scholar 

  2. Henderson, J.C., Venkatraman, H.: Strategic alignment: Leveraging information technology for transforming organizations. IBM Systems Journal 32(1), 472–484 (1993)

    Article  Google Scholar 

  3. Simon, D., Fischbach, K.: An Exploration of Enterprise Architecture Research 32(1), 1–72 (2013)

    Google Scholar 

  4. Karagiannis, D., Kühn, H.: Metamodelling platforms. In: Bauknecht, K., Tjoa, A.M., Quirchmayr, G. (eds.) EC-Web 2002. LNCS, vol. 2455, p. 182. Springer, Heidelberg (2002). doi:10.1007/3-540-45705-4_19

  5. Hinkelmann, K., Gerber, A., Karagiannis, D., Thoenssen, B., van der Merwe, A., Woitsch, R.: A new paradigm for the continuous alignment of business and IT: Combining enterprise architecture modelling and enterprise ontology. Computers in Industry (2015)

    Google Scholar 

  6. Kang, D., Lee, J., Choi, S., Kim, K.: An ontology-based Enterprise Architecture. Expert Systems with Applications 37(2), 1456–1464 (2010)

    Article  Google Scholar 

  7. Shostack, G.Lynn: Designing Services that Deliver. Harvard Business Review 62(1), 133–139 (1984)

    Google Scholar 

  8. Hrgovcic, V., Karagiannis, D., Woitsch, R.: Conceptual modeling of organisational aspects for distributed applications: The semantic lifting approach. In: Proceedings - International Computer Software and Applications Conference, pp. 145–150 (2013)

    Google Scholar 

  9. Kappel, G., Kapsammer, E., Kargl, H., Kramler, G., Reiter, T., Retschitzegger, W., Schwinger, W., Wimmer, M.: Lifting metamodels to ontologies: a step to the semantic integration of modeling languages. In: Nierstrasz, O., Whittle, J., Harel, D., Reggio, G. (eds.) MODELS 2006. LNCS, vol. 4199, pp. 528–542. Springer, Heidelberg (2006). doi:10.1007/11880240_37

    Chapter  Google Scholar 

  10. Ahlemann, F., Legner, C., Schäfczuk, D.: Introduction. In: Ahlemann, F., Stettiner, E., Messerschmidt, M., Legner, C., Hobbs, G. (eds.) Strategic Enterprise Architecture Management, pp. 81–110 (2012)

    Google Scholar 

  11. Aier, S., Riege, C., Winter, R.: Enterprise Architecture – Literature Overview and Current Practices. Wirtschaftsinformatik 50(4), 292–304 (2008)

    Article  Google Scholar 

  12. Buckl, S., Schweda, C.M.: On the State-of-the-Art in Enterprise Architecture Management Literature. Language, 144 (2011)

    Google Scholar 

  13. Dern, G.: Management von IT-Architekturen: Leitlinien für die Ausrichtung, Planung und Gestaltung von Informationssystemen (2009)

    Google Scholar 

  14. Keller, W.: IT-Unternehmensarchitektur: Von der Geschäftsstrategie zur optimalen IT-Unterstützung. dpunkt.verlag (2012)

    Google Scholar 

  15. Niemann, K.D.: Von der Unternehmensarchitektur zur IT-Governance. Vieweg+Teubner Verlag, Bausteine für ein wirksames IT-Management (2005)

    Book  Google Scholar 

  16. Schekkerman, J.: Enterprise Architecture Good Practices Guide: How to Manage the Enterprise Architecture Practice. Trafford Publishing (2008)

    Google Scholar 

  17. The Open Group. TOGAF® Version 9.1. Van Haren Publishing (2011)

    Google Scholar 

  18. Zachman, J.A.: A framework for information systems architecture. IBM Systems Journal 26(3), 276–292 (1987)

    Article  Google Scholar 

  19. Frank, U.: Multi-perspective enterprise modeling (MEMO) conceptual framework and modeling languages. In: Proceedings of the Hawaii International Conference on System Sciences (HICSS-35), Honolulu (2002)

    Google Scholar 

  20. Hafner, M., Winter, R. : Processes for enterprise application architecture. In Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS), Hawaii pp. 1–10 (2008)

    Google Scholar 

  21. Lankhorst, M.: Enterprise Architecture at Work - Modelling, Communication and Analysis. Springer-Verlag, Berlin (2005)

    Google Scholar 

  22. Ross, J.W., Weill, P., Robertson, D.C.: Enterprise Architecture as Strategy. Creating a Foundation for Business Execution. Harvard Business Review Press (2006)

    Google Scholar 

  23. Department of Defense. The Department of Defense Architecture Framework (DoDAF), v.2.0 (2009)

    Google Scholar 

  24. Kappelman, L., McGinnis, T., Pettite, A., Sidorova, A.: Enterprise architecture: Charting the territory for academic research. In Proceedings of the Fourteenth Americas Conference on Information Systems, Canada, p. 11 (2008)

    Google Scholar 

  25. Valorinta, M.: IT Alignment and the Boundaries of the IT Function. Journal of Information Technology 26(1), 46–59 (2011)

    Article  Google Scholar 

  26. Winter, K., Buckl, S., Matthes, F., Schweda, C. M.: Investigating the State-of-the-Art in Enterprise Architecture Management Method in Literature and Practice. In Mediterranean Conference on Information Systems (2010)

    Google Scholar 

  27. Teubner, R. A., & Pellengahr, A. R.: State of and perspectives for IS strategy research: A discussion paper (2013)

    Google Scholar 

  28. Fischer, R., Aier, S., Winter, R.: A Federated Approach to Enterprise Architecture Model Maintenance. Enterprise Modelling and Information Systems Architectures 2(2), 14–22 (2007)

    Google Scholar 

  29. Maglio, P. P., Spohrer, J.: Fundamentals of service science. Journal of the Academy of Marketing Science, 36(1), 18–20 (2007) http://doi.org/10.1007/s11747-007-0058-9

  30. Vargo, S.L., Lusch, R.F.: Evolving to a New Dominant Logic for Marketing. Journal of Marketing 68(1), 1–17 (2004)

    Google Scholar 

  31. Hevner, A.R., March, S.T., Park, J., Ram, S.: Design Science in Information Systems Research. MIS Quarterly 28(1), 75–105 (2004)

    Google Scholar 

  32. Peffers, K., Tuunanen, T., Rothenberger, M.A., Chatterjee, S.: A Design Science Research Methodology for Information Systems Research. Journal of Management Information Systems 24(3), 45–77 (2007)

    Article  Google Scholar 

  33. Haeckel, S.H., Carbone, L.P., Berry, L.L.: How to Lead the Customer Experience. Harvard Business Review 12(1), 8–23 ( 2003)

    Google Scholar 

  34. Wagner, C.: Enterprise strategy management systems: Current and next generation. Journal of Strategic Information Systems 13(2), 105–128 (2004)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Japan Advanced Institute of Science and Technology, Nomi, Ishikawa, Japan

    Ahson Javaid, Hisashi Masuda & Youji Kohda

  2. University of Camerino, Camerino, Italy

    Sabrina Kurjakovic

Authors
  1. Ahson Javaid
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Sabrina Kurjakovic
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Hisashi Masuda
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Youji Kohda
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Ahson Javaid .

Editor information

Editors and Affiliations

  1. Graduate School of Management, Kyoto University, Kyoto, Japan

    Yoshinori Hara

  2. Research Group Knowledge Engineering, University of Vienna, Vienna, Austria

    Dimitris Karagiannis

Rights and permissions

Reprints and permissions

Copyright information

© 2017 Springer International Publishing AG

About this paper

Cite this paper

Javaid, A., Kurjakovic, S., Masuda, H., Kohda, Y. (2017). Enabling Digital Transformation in SMEs by Combining Enterprise Ontologies and Service Blueprinting. In: Hara, Y., Karagiannis, D. (eds) Serviceology for Services. ICServ 2017. Lecture Notes in Computer Science(), vol 10371. Springer, Cham. https://doi.org/10.1007/978-3-319-61240-9_21

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-61240-9_21

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-61239-3

  • Online ISBN: 978-3-319-61240-9

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation