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Building Cloud Businesses and Ecosystems

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Abstract

Starting with the availability of the Internet and furthermore with the World Wide Web by 1992, completely new types of enterprises appeared. They were called new economy enterprises and were based on new types of business models using two different approaches: the mass distribution of Internet based services and the sharing of capacity and resources between a large group of customers. Since then, these new ecosystems have gone through an epic development of different pricing models, marketing approaches and partner strategies.

Free enterprise cannot be justified as being good for business. It can be justified only as being good for society.

Peter Drucker (1954) The Practice of Management

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Notes

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Oppitz, M., Tomsu, P. (2018). Building Cloud Businesses and Ecosystems. In: Inventing the Cloud Century. Springer, Cham. https://doi.org/10.1007/978-3-319-61161-7_12

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