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Exploring Gender Stereotypes Using Qualitative-Quantitative Methodological Integration

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Computer Supported Qualitative Research (ISQR 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 621))

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Abstract

This paper presents the research possibilities of the integration of qualitative and quantitative methodologies to explore gender stereotypes underlying the professional practice of psychology. The self-report technique, used as a research tool for stereotypes, has shown deficiencies in the control of the effect of social desirability on responses. This research accessed through qualitative methodology the discursive forms used by the study population to express covert gender stereotypes in socially acceptable formulations. From the Discussion Group with Psychology students, textual statements concealing these stereotypes were taken to transform them into items of a quantitative scale to assess large samples. The results were analyzed qualitatively by and with participants in the study. The methodological integration was an adequate strategy to access socially shared meanings, both in the design of instruments and in the explanation of the phenomena investigated.

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Authors and Affiliations

  1. Pontifical University of Salamanca, Compañía, 5, 37002, Salamanca, Spain

    Carmen Delgado Álvarez & Andrés Sánchez-Prada

Authors
  1. Carmen Delgado Álvarez
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  2. Andrés Sánchez-Prada
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Corresponding authors

Correspondence to Carmen Delgado Álvarez or Andrés Sánchez-Prada .

Editor information

Editors and Affiliations

  1. Education and Psychology Department, University of Aveiro, Aveiro, Portugal

    António Pedro Costa

  2. Information Systems Department, University of Minho, Guimarães, Portugal

    Luís Paulo Reis

  3. Education and Psychology Department, University of Aveiro, Aveiro, Portugal

    Francislê Neri de Souza

  4. Education and Psychology Department, University of Aveiro, Aveiro, Portugal

    António Moreira

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Delgado Álvarez, C., Sánchez-Prada, A. (2018). Exploring Gender Stereotypes Using Qualitative-Quantitative Methodological Integration. In: Costa, A., Reis, L., Souza, F., Moreira, A. (eds) Computer Supported Qualitative Research. ISQR 2017. Advances in Intelligent Systems and Computing, vol 621. Springer, Cham. https://doi.org/10.1007/978-3-319-61121-1_14

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  • DOI: https://doi.org/10.1007/978-3-319-61121-1_14

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-61120-4

  • Online ISBN: 978-3-319-61121-1

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