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Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals

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Managing Organizational Crisis and Brand Trauma
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Abstract

Promoting development and growth while maintaining the organization’s brand and well-being is a fundamental management responsibility. Yet as we’ll see in this and subsequent chapters, the development of strategies to build or maintain an organization can be compromised in the face of threatening emerging events. The mishandling of routine or day-to-day operations often triggers the emergence of extreme events.

Sometimes searches for conditions leading to an organization’s crisis stop with the human factor. But while people are almost always involved, they may not be the reasons why an organization finds itself in trouble or distress. In fact, often trauma or risk can be tracked back to factors associated with the nature of the organizations involved.

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References

  • Kotter, John P. 2008. A Sense of Urgency. Cambridge: Harvard Business Press.

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  • Rivas, Justin. 2013. Partial Fulfillment of the Requirements for the Degree Bachelor of the Arts. A Senior Project. California Polytechnic State University, San Luis Obispo.

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  • Tafoya, Dennis W. 2013. Organizations in the Face of Crisis: Managing the Brand and Stakeholders. New York: Palgrave Macmillan.

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Tafoya, D.W. (2018). Organizational Health: The Capacity to Manage Events (and Their Downsides) Requires an Organization Steeped in Competent and Capable Individuals. In: Managing Organizational Crisis and Brand Trauma. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-60726-9_2

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