Abstract
An organization’s health and its capacity to perform are critical for its survival. As a research subject, an organization’s health is a state or condition potentially affecting its ability to meet stakeholder needs, to handle adversity or to adapt to changing situations. But for the organization’s stakeholders, it is more than a representation or portrayal of the organization’s fitness or well-being. Stakeholders use an organization’s health as a personally meaningful standard for judging how well their needs will be met.
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References
Ritson, Mark. 2017. United’s CEO Makes a Mockery of the Word ‘Leadership’. Marketing Week, April 12. Online.
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Tafoya, D.W. (2018). An Introduction to Organizational and Brand Traumas. In: Managing Organizational Crisis and Brand Trauma. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-60726-9_1
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DOI: https://doi.org/10.1007/978-3-319-60726-9_1
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-60725-2
Online ISBN: 978-3-319-60726-9
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