Abstract
The authors seek the goal of studying the perspectives of the use of marketing tools for joint crises fighting in socioeconomic sphere of Russia and Europe. The authors determine the dynamics of development of the recent financial crisis in economic systems of Russia and Europe and of their current state with the help of statistical analysis and perform evaluation of application of directive measures in fighting economic crisis with the help of the proprietary methodology, which supposes calculations by a special formula and of the correlation analysis. As a result of the research, the authors come to the conclusion that further attempts of overcoming the crises in socioeconomic sphere of Russia and Europe are not expedient due to their low effectiveness. This requires the use of the developed marketing model of joint crises fighting in socioeconomic sphere of Russia and Europe which allows involving entrepreneurial structures into the process of crises fighting in socioeconomic sphere and realizing marketing measures in the sphere of crisis management at macro- and microlevel simultaneously.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Boin A (2016) Designing crisis management systems for the twenty-first century. Public Adm 94(2):569–575
Boin A, Lodge M (2016) Designing resilient institutions for transboundary crisis management: a time for public administration. Public Adm 94(2):289–298
Chaawa M, Thabet I, Hanachi C, Ben Said L (2016) Modelling and simulating a crisis management system: an organisational perspective. Enterp Inf Syst 1(1):1–17
Christensen T, Andreas Danielsen O, LÆgreid P, Rykkja LH (2016) Comparing coordination structures for crisis management in six countries. Public Adm 94(2):316–332
Davydyants DЕ, Gornostaevа ZV, Dubova YI, Karpushova SЕ, Kolesnikov VN, Kukaeva LI, Meleshko ЕN, Ostrovskaya VN, Patsyuk ЕV (2012) Economic development: theory, problems, and practice. Stavropol
Dzhandzhugazova EA, Zaitseva NA, Larionova AA, Petrovskaya MV, Chaplyuk VZ (2015) Methodological aspects of strategic management of financial risks during construction of hotel business objects. Asian Soc Sci 11(10):229–234
Eurostat (2016) Global vulnerability and crisis assessment final index rank. http://ec.europa.eu/echo/files/policies/strategy/gna_2013_2014.pdf. Data accessed 11 Oct 2016
Fischbacher-Smith D, Fischbacher-Smith M (2016) Crisis management as a critical perspective. J Manag Dev 37(7):930–940
Hunter ML, Van Wassenhove LN, Besiou M (2016) The new rules for crisis management. MIT Sloan Manag Rev 57(4):71–78
International Monetary Fund (2016) Выборочная статистическая информация по countriesам мира. imf.org. Data accessed 11 Oct 2016
Khokhlova ОV (2016) Financial crisis of 2008 in Russia and ways of overcoming it. http://www.ieay.ru/nauka-v-ieau/nauchnye-trudy-ieau/problemy-razvitiya-ekonomiki-rossii-v-usloviyah-krizisa-2008/finansovyj-krizis-2008-goda-v-rossii-i-puti-vyhoda-iz-nego/. Data accessed 11 Oct 2016
Koh HL, The SY, Tan WK (2016) Global financial crises: origin and management. Int J Econ Financ Issues 6(3):92–98
Kravets A, Shcherbakov M, Kultsova M, Iijima T (2014) Knowledge-based software engineering. In: 11th Joint conference, JCKBSE 2014, Volgograd, Russia, September 17–20, 2014. Proceedings (2014). Commun Comput Inf Sci 466 CCIS 24(1):56–81
Popkova EG, Morkovina SS, Patsyuk EV, Panyavina EA, Popov EV (2013a) Marketing strategy of overcoming of lag in development of economic systems. World Appl Sci J 26(5):591–595
Popkova EG, Sharkova AV, Merzlova MP, Yakovleva EA, Nebesnaya AY (2013b) Unsustainable models of regional clustering. World Appl Sci J 25(8):1174–1180
Skiter N, Semenychev V, Litvinova TN (2015) Model of economic growth in Russia under conditions of integration into the world economy. Appl Econ Int Dev 15(2):63–70
Takagi S (2016) Applying the lessons of Asia: the IMF’s crisis management strategy following the global financial crisis. Int Econ J 30(3):409–428
Zabaznova TA, Patsyuk EV (2016) Eco-economic management as a tool of development of agriculture. Mediterr J Soc Sci 7(1(51)):363–369
Zabaznova TA, Karpushova SE, Patsyuk EV, Surkova OA, Khmeleva GA (2014) Mechanism of rural entrepreneurship development on the base of micro-business. Asian Soc Sci 10(23):168–177
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this paper
Cite this paper
Patsyuk, E., Karpusova, S., Surkova, O. (2017). Marketing Tools of Joint Crises Fighting in Socioeconomic Sphere of Russia and Europe. In: Popkova, E. (eds) Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management. Contributions to Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-60696-5_76
Download citation
DOI: https://doi.org/10.1007/978-3-319-60696-5_76
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-60695-8
Online ISBN: 978-3-319-60696-5
eBook Packages: Economics and FinanceEconomics and Finance (R0)