Abstract
The purpose of the article is to develop the marketing model of the global crisis management in countries with transitional economy. In order to achieve it, the authors study the processes of economic crisis in countries with transitional economy with the help of horizontal and trend analysis, as well as the regulatory model of the global crisis management that is applied in the countries with transitional economy with the method of logical analysis and analysis of causal connections. The article is built on the basis of the inductive principle—i.e., the results of studying the crisis in modern Russia’s economy could be applied to other countries with transitional economy. As a result of the research, the authors come to the conclusion that the countries with transitional economy use the ineffective regulatory model of the global crisis management which is a reason for the long recession, which could be overcome with the proprietary marketing model.
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Gornostaeva, Z.V., Malinina, O.Y., Kadukova, R.R., Vasenev, S.L. (2017). Marketing Model of the Global Crisis Management in Countries with Transitional Economy. In: Popkova, E. (eds) Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management. Contributions to Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-60696-5_63
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DOI: https://doi.org/10.1007/978-3-319-60696-5_63
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