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Analysis of Relationship Between Impression of Video and Memory Using fNIRS

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Advances in Neuroergonomics and Cognitive Engineering (AHFE 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 586))

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Abstract

Experiment was conducted on the memory in the impression of video. I used a TV commercial (TVCM) to use it as an video. Based on the author’s previous research, we conducted experiments using NIRS this time. Focusing on the impression of TVCM, the presence or absence of memory fixation in impression was measured by using a task of removing visual/audio infor-mation other than impression factors. As a result, impression and suggestion of brain region related to memory was obtained.

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References

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Author information

Authors and Affiliations

  1. Chuo University, 1-13-27, Kasuga, Bunkyou-ku, Tokyo, Japan

    Suguru Azehara & Toshikazu Kato

  2. Industrial and Systems Engineering, 2-3-26, Aomi, Koto-ku, Tokyo, Japan

    Toru Nakata

Authors
  1. Suguru Azehara
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  2. Toru Nakata
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  3. Toshikazu Kato
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Corresponding author

Correspondence to Suguru Azehara .

Editor information

Editors and Affiliations

  1. Department of Psychology, Human Factors and Applied Cognition, George Mason University, Fairfax, Virginia, USA

    Carryl Baldwin

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Azehara, S., Nakata, T., Kato, T. (2018). Analysis of Relationship Between Impression of Video and Memory Using fNIRS. In: Baldwin, C. (eds) Advances in Neuroergonomics and Cognitive Engineering. AHFE 2017. Advances in Intelligent Systems and Computing, vol 586. Springer, Cham. https://doi.org/10.1007/978-3-319-60642-2_14

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  • DOI: https://doi.org/10.1007/978-3-319-60642-2_14

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-60641-5

  • Online ISBN: 978-3-319-60642-2

  • eBook Packages: EngineeringEngineering (R0)

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