Skip to main content
SpringerLink
Log in
Book cover

International Conference on Applied Human Factors and Ergonomics

AHFE 2017: Advances in Design for Inclusion pp 45–59Cite as

The Business Opportunity of Longevity

  • Conference paper
  • First Online:

  • 1827 Accesses

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 587))

Abstract

The global population is rapidly ageing and older people are experiencing physiological behaviors that affects what and how they buy. During the next 10/20 years older consumers will be a relevant driver of purchasing expenditure in USA and Europe and China has the fastest growing population of ageing people. As longevity requires new thinking, the authors’ compare the demand of products/services required by ageing consumers and the related offer to propose a possible positioning borderline between ageing consumers and companies, evaluating how and if the latter respond to the ANAs (Abilities, Necessities, Aspirations) of consumers with ageing friendly products/services. Analyzing the reasons why there are frequent dissonances between ANAs of ageing consumers and marketers for ageing, the authors have identified possible routes of convergence between the two stakeholders in the recognizing/identifying/pathos patterns among them to understand the challenges and opportunities of longevity and emerging generational lifestyles to promote innovation.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. Active Age Discussion Paper: written in collaboration with Newcastle University’s Changing Age for Business Programme (2012)

    Google Scholar 

  2. Atsmon, Y., Magni, M.: Meet the Chinese consumer of 2020, McKinsey Quarterly (2012)

    Google Scholar 

  3. Cambridge University, Professors John Clarkson and Roger Coleman, various researches on dexterity and eye sight of ageing people

    Google Scholar 

  4. Wolfe, D.B., Snyder, R.E.: Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer. Kaplan Publishing (2003)

    Google Scholar 

  5. Dobbs, R., Manyika, J., Woetzel, J.: No Ordinary Disruption by Mc Kinsey and Company. Public Affairs, New York (2015)

    Google Scholar 

  6. Dobbs, R.: Urban world: cities and the rise of the consuming class, McKinsey Global Institute Report (2012)

    Google Scholar 

  7. Kohlbacher, F., Herstatt, C.: The Silver Market Phenomenon. Marketing and Innovation in the Aging Society. Springer, Heidelberg (2011)

    Google Scholar 

  8. John, G.: The Green Marketing Manifesto. John Wiley & Sons, Hoboken (2007)

    Google Scholar 

  9. Green, B.: Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices & Predictions. Paperback (2006)

    Google Scholar 

  10. European Central Bank (ECB): various observers and statistics on the performance of the world economy (2017)

    Google Scholar 

  11. International Longevity Center UK, Affiliated to University College London (UCL): Older people and functional foods paper (2010)

    Google Scholar 

  12. International Monetary Fund (IMF) working paper, The Impact of Workforce Aging on European Productivity - Shekhar Aiyar, Christian Ebeke and Xiaobo Shao (2016)

    Google Scholar 

  13. Mc Grath, R.G.: The End of Competitive Advantage. Harvard Business review Press (2013)

    Google Scholar 

  14. MIT Age Lab, various publications and researches published by the Massachusetts Institute of Technology Age Lab

    Google Scholar 

  15. Ottman, J.: The new rules of green marketing. Greenleaf publishing Ltd, UK (2011)

    Google Scholar 

  16. O’Connor, S.: Ageing populations. World will have 13 ‘super-aged’ nations by 2020, Financial Times London (2014)

    Google Scholar 

  17. Strehler, B.: Time, Cells and Aging. Academic Press, New York (1962)

    Google Scholar 

  18. Stroud D., Walker K.: Marketing to the Ageing Consumer. Palgrave Macmillan (2013)

    Google Scholar 

  19. Sheffield Hallam University (UK), Dr Alaster Yoxall, various researches on dexterity

    Google Scholar 

  20. The Boston Consulting Group, Global Aging Report. How companies can adapt to the new reality (2011)

    Google Scholar 

  21. United Nations, 2015 Revision report on world population prospect

    Google Scholar 

  22. United Nations, Human Development Report (2015)

    Google Scholar 

  23. Vicentini, A., Liberatore, L., Mastrocola, D.: Functional foods: trends and development of the global market - Department of Food Science, University of Teramo (2016)

    Google Scholar 

  24. Wally Olins: The Brand Handbook (2008)

    Google Scholar 

Download references

Acknowledgments

The authors wish to thank the students of the Advanced Course in Technologies for Active and Healthy Ageing, Academic Year 2016-2017 (University of Trento, Italy – DISI, Department of Information Engineering and Computer Science,) for their active support during the preparation of this paper.

Author information

Authors and Affiliations

  1. Arts and Media College, Tongji University, Shanghai, People’s Republic of China

    Avril Accolla

  2. Agricultural Business College, Foggia University, Foggia, Italy

    Filippo Garini

Authors
  1. Avril Accolla
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Filippo Garini
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Avril Accolla .

Editor information

Editors and Affiliations

  1. Dipartimento di Architettura, Università degli Studi “G.d’Annunzio”Chiet-Pescara, Pescara, Italy

    Giuseppe Di Bucchianico

  2. EIDD - Design for All Europe, Oliveto Lario, Italy

    Pete F Kercher

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG

About this paper

Cite this paper

Accolla, A., Garini, F. (2018). The Business Opportunity of Longevity. In: Di Bucchianico, G., Kercher, P. (eds) Advances in Design for Inclusion. AHFE 2017. Advances in Intelligent Systems and Computing, vol 587. Springer, Cham. https://doi.org/10.1007/978-3-319-60597-5_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-60597-5_5

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-60596-8

  • Online ISBN: 978-3-319-60597-5

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation