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Cultural and Creative Elements of Digital Technology Art and Product Design

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Advances in Ergonomics in Design (AHFE 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 588))

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Abstract

The first impression given by a digital technology product indicates its art design and color awareness. Designers should think about how to attract consumers to buy the product they designed as they choose from similar products by keeping control of the design method and creative thinking. Colors, graphics, and size are the key factors to consider when it comes to the product design elements. To design creative and well-accepted products can be the research direction of the product design. This study is based on the colors, graphics, and size of the product to serve as its research direction. It explores the elements of portable Bluetooth products and the speakers used for music entertainment. Firstly, the experiment starts with the colors of the portable Bluetooth speaker, and confirms the emotional feature and colors of each color match in a variety of color hues. Secondly, the cultural and creative graphic design elements of this experiment focus on how to integrate the cultural and creative graphics with the visual color study. Experiments show that the most popular products feature creative graphics. Finally, the study examines the most appropriate portable size for the Bluetooth speaker. The most popular outdoor portable size is found at last. A discussion is held to explore the causes. The research results show that the most popular color match is the color black matched with orange, and the color grey matched with purple. As for the product, the size of 35 × 35 × 70 mm and cultural and creative graphics featuring flames and dragon-shapes are the most popular ones.

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Author information

Authors and Affiliations

  1. Department of Multimedia Design, Takming University of Science and Technology, Taipei, 114, Taiwan

    Lung-Wen Kuo

  2. Graduate Institute of Design Science, Tatung University, Taipei, 104, Taiwan

    Lung-Wen Kuo

  3. Department of Industrial Design, Tatung University, Taipei, 104, Taiwan

    Chih-Chun Lai

Authors
  1. Lung-Wen Kuo
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  2. Chih-Chun Lai
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Correspondence to Lung-Wen Kuo .

Editor information

Editors and Affiliations

  1. Faculdade de Motricidade Humana, Universidade de Lisboa, Cruz Quebrada, Portugal

    Francisco Rebelo

  2. Federal University of Pernambuco, Recife, Pernambuco, Brazil

    Marcelo Soares

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Kuo, LW., Lai, CC. (2018). Cultural and Creative Elements of Digital Technology Art and Product Design. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2017. Advances in Intelligent Systems and Computing, vol 588. Springer, Cham. https://doi.org/10.1007/978-3-319-60582-1_73

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  • DOI: https://doi.org/10.1007/978-3-319-60582-1_73

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-60581-4

  • Online ISBN: 978-3-319-60582-1

  • eBook Packages: EngineeringEngineering (R0)

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