Potentialities of a Face Reading Tool to a Digital Game Evaluation and Development: A Preliminary Study

Abstract

Nowadays, the face reading technology could be a good solution to evaluate digital games or to be integrated in a user centered design process. The big advantages of this technology is the possibility to get direct measures in non-intrusive way, don’t require a special computer and use a normal camera. In the literature, most studies use this technology in the context of neuromarketing, few studies use it in the context of gamming. In this context, this paper presents an exploratory study to analyse the potentialities of a face-reading tool to measure the emotional reactions, when the user plays a digital game. The aspects evaluated were the sensitivity of the tool at the different moments of the game, and to identification of usability problems. Our results show that the tool was effective in the evaluation of these aspects, allowing the identification of moments of the game where it is necessary to increase or not the emotions and develop a other studies to improve the usability problems.