Abstract
This paper presents the conceptualization of a new scale measuring perceptions of mobile interaction with social media, location-based services and m-commerce. The scale comprises five factors, positive and negative attitude towards location-based services, social, local, mobile & ease-of-use, mobile shopping and m-commerce website loyalty. In this paper, we conceptualize dimensions of social-local- mobile interactions. Findings are of value to marketing and information systems research and practice, offering a springboard for further studies on mobile consumer behavior and for successful mobile business strategies.
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Pelet, JÉ., Khan, J. (2018). Conceptualising Mobile Interaction Scale. In: Ahram, T., Falcão, C. (eds) Advances in Usability and User Experience. AHFE 2017. Advances in Intelligent Systems and Computing, vol 607. Springer, Cham. https://doi.org/10.1007/978-3-319-60492-3_18
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DOI: https://doi.org/10.1007/978-3-319-60492-3_18
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