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International Conference on Applied Human Factors and Ergonomics

AHFE 2017: Advances in Human Factors, Business Management and Leadership pp 247–258Cite as

Motivational Factors for Users’ Reposting Behavior in Different Mobile UGC Online Communities

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 594))

Abstract

With the popularity of mobile user-generated-content (UGC) online communities, it is important to explore why the same users behave differently in different UGC communities. This study was conducted to investigate motivational factors for users’ reposting behavior in two UGC communities with Chinese young adults. A field experiment was conducted, where users were required to interact with two high fidelity prototypes of mobile UGC community applications. The results indicated that interface usability, information credibility, information usefulness, affect and community reputation had both direct and indirect effects on users’ reposting behavior. In addition, several factors exerted differential effects for the two UGC communities. Information usefulness was important for higher reputation in the UGC community that was featured by its quality of content, while interface usability focused more on quality of interfaces. This study has important implications for the understanding of key factors that influence viral diffusion of online content through different UGC communities.

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Acknowledgements

The authors are grateful for the financial supports from National Natural Science Foundation of China (Grant No. 71502111).

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Authors and Affiliations

  1. College of Management, Shenzhen University, Shenzhen, China

    Xingyu Chen & Dandan Tian

  2. Institute of Human Factors and Ergonomics, Shenzhen University, Shenzhen, China

    Da Tao & Xingda Qu

Authors
  1. Xingyu Chen
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  2. Dandan Tian
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  3. Da Tao
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  4. Xingda Qu
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Corresponding author

Correspondence to Xingyu Chen .

Editor information

Editors and Affiliations

  1. Belgafik Oy, University of Vaasa, Vaasa, Finland

    Jussi Ilari Kantola

  2. University of Szeged, Szeged, Hungary

    Tibor Barath

  3. Institute of Maritime Operations, University College of Southeast Norway, Borre, Norway

    Salman Nazir

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Chen, X., Tian, D., Tao, D., Qu, X. (2018). Motivational Factors for Users’ Reposting Behavior in Different Mobile UGC Online Communities. In: Kantola, J., Barath, T., Nazir, S. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2017. Advances in Intelligent Systems and Computing, vol 594. Springer, Cham. https://doi.org/10.1007/978-3-319-60372-8_24

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  • DOI: https://doi.org/10.1007/978-3-319-60372-8_24

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-60371-1

  • Online ISBN: 978-3-319-60372-8

  • eBook Packages: EngineeringEngineering (R0)

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