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Finding the Wow-Factor to Enhance Business

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Book cover Advances in Human Factors, Business Management and Leadership (AHFE 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 594))

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Abstract

In every company’s business, there should be something really unique that differentiates the company from others, superiorly. In order to enhance company’s business and profits, the Wow-factor needs to be found consciously, defined clearly and utilized better. To enhance business by using Wow-factors and its potential, the concept of Wow need to be understood. This article presents the importance of the Wow and how it is connected to company’s everyday business. This article also presents one method to find the company’s Wow-factor by a case study. Method shows how to give personnel the opportunity to tell their feelings and point-of-views of what is that great, unique and positive thing what the company is doing. Article also deepens the knowledge behind the Wow-factor and why business development should take the Wow-factor into account. Future research needs and actions are handled at the end of the article.

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Acknowledgments

The research and article is results of project called “Fast Wow-effects boosting SME business” which is partly funded by Tekes—the Finnish Funding Agency for Innovation.

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Authors and Affiliations

  1. Turku University of Applied Sciences, Industrial Management and Engineering, Sepänkatu1, 20700, Turku, Finland

    Marcus Penttinen & Tero Reunanen

  2. Tampere University of Technology, Pori Campus, Pohjoisranta 11 A, 28100, Pori, Finland

    Tero Reunanen

  3. Leadership Industrial Sales and Technology, Aalen University of Applied Sciences, Beethovenstr. 1, 73430, Aalen, Germany

    Arndt Borgmeier

Authors
  1. Marcus Penttinen
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  2. Tero Reunanen
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  3. Arndt Borgmeier
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Corresponding author

Correspondence to Marcus Penttinen .

Editor information

Editors and Affiliations

  1. Belgafik Oy, University of Vaasa, Vaasa, Finland

    Jussi Ilari Kantola

  2. University of Szeged, Szeged, Hungary

    Tibor Barath

  3. Institute of Maritime Operations, University College of Southeast Norway, Borre, Norway

    Salman Nazir

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Penttinen, M., Reunanen, T., Borgmeier, A. (2018). Finding the Wow-Factor to Enhance Business. In: Kantola, J., Barath, T., Nazir, S. (eds) Advances in Human Factors, Business Management and Leadership. AHFE 2017. Advances in Intelligent Systems and Computing, vol 594. Springer, Cham. https://doi.org/10.1007/978-3-319-60372-8_10

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  • DOI: https://doi.org/10.1007/978-3-319-60372-8_10

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-60371-1

  • Online ISBN: 978-3-319-60372-8

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