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Temporal Analysis of Influence to Predict Users’ Adoption in Online Social Networks

  • Ericsson MarinEmail author
  • Ruocheng Guo
  • Paulo Shakarian
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10354)

Abstract

Different measures have been proposed to predict whether individuals will adopt a new behavior in online social networks, given the influence produced by their neighbors. In this paper, we show one can achieve significant improvement over these standard measures, extending them to consider a pair of time constraints. These constraints provide a better proxy for social influence, showing a stronger correlation to the probability of influence as well as the ability to predict influence.

Keywords

Time Constraint Social Influence Online Social Network Active Neighbor Close Triad 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Notes

Acknowledgments

Some of the authors of this paper are supported by CNPq-Brazil, AFOSR Young Investigator Program (YIP) grant FA9550-15-1-0159, ARO grant W911NF-15-1-0282, and the DoD Minerva program.

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Arizona State UniversityTempeUSA

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