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Co-utility pp 189-200 | Cite as

The Need of Co-utility for Successful Crowdsourcing

  • Enrique Estellés-ArolasEmail author
Chapter
Part of the Studies in Systems, Decision and Control book series (SSDC, volume 110)

Abstract

Technological development has promoted the rise and use of the collective intelligence through Internet. To efficiently handle this collective intelligence, several processes have naturally emerged. Crowdsourcing is one of them. By using crowdsourcing, the undertaking of a task can be proposed by a person or organization to the crowd that composes Internet. Although these proposed tasks could vary in their requirements for successful accomplishment, any crowdsourcing initiative always includes different benefits for the promoters of the initiatives and one or more rewards for each person of the crowd. These rewards play a key role because their evaluation by the crowd will condition the number, the interest and the implication of participants in the initiative. To design and model the interaction between the crowd and the initiative promoter, game theory appears as a suitable tool. In this chapter, the close relationship between crowdsourcing and co-utility, a type of collaborative interaction defined in terms of game theory, will be studied. It will be shown that one of the easiest ways to achieve successful crowdsourcing initiatives is to give them a co-utile configuration.

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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  1. 1.Catholic University of Valencia San Vicente MártirValenciaSpain

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