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“If I Won’t Be Myself, Who Will?” The Making of a Star Persona in Alfred Hitchcock Presents and The Alfred Hitchcock Hour

  • Nadine Seligmann
Chapter

Abstract

This chapter demonstrates how Hitchcock utilized a variety of media to emerge as a star in film and TV in the 1950s and 1960s. Seligmann uses star and celebrity theories as well as concepts of paratextuality in order to assess Hitchcock’s practices of self-promotion in his long-running TV show. While the cameos in his films may seem unobtrusive, Hitchcock played an enormous role in the PR machinery surrounding his oeuvre, as publicity campaigns not only shaped Hitchcock’s star persona but built the Hitchcock brand.

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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Nadine Seligmann
    • 1
  1. 1.University of Art and Design LinzLinzAustria

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