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The Global Low-End Fast Fashion Center

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City Making and Global Labor Regimes

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Abstract

The rise of the Chinese-run fashion industry in Prato concurred in transforming Italy into a European hub for low cost garments. Antonella Ceccagno focuses on the ability of first generation Chinese migrants to access en masse the role of final-goods entrepreneurs and sheds light on the drivers for their success.

 She documents the connection of the Prato clothing industry with the upstream sourcing areas in China and Turkey and downstream buying wholesalers in many European capitals.

 In disagreement with those scholars that posit a Chinese only global value chain, she shows that these opportunities are not limited to people of a migrant background but are also available for natives, whose local, national, and transnational social fields enhance their abilities to be active transnationally.

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  1. University of Bologna, Bologna, Italy

    Antonella Ceccagno

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Ceccagno, A. (2017). The Global Low-End Fast Fashion Center. In: City Making and Global Labor Regimes. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-59981-6_4

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  • DOI: https://doi.org/10.1007/978-3-319-59981-6_4

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