Abstract
About 1.6 billion cups of coffee are consumed every day around the world. Measured by trade volume, coffee is the most important agricultural crop. It is the second most traded commodity after oil. It was also the first product to be fair trade certified and is the leading global fair trade product. Shade-grown coffee, in particular, provides an alternative to agricultural practices that erode soil, over-utilize water, and decimate forest habitats. The shade-grown Rainforest Alliance and Smithsonian Migratory Bird Center bird-friendly coffees are featured. These certifications result from alliances between producers in the developing world and consumers in the USA and Europe. As described in this chapter, such certifications, though sometimes compromised, move us toward global sustainable agriculture and sustainable development practices.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Altieri, Miguel A. 2009. Agroecology, Small Farms, and Food Sovereignty. Monthly Review 61 (3): 102–113.
Bacon, Christopher M., V. Ernesto Mendez, Maria Eugenia Flores Gomez, Douglas Stuart, and Sandro Raul Diaz Flores. 2008. Are Sustainable Coffee Certifications Enough to Secure Farmer Livelihoods? The Millennium Development Goals and Nicaragua’s Fair Trade Cooperatives, Globalizations 5 (2): 259–274.
Bacon, Christopher M., Robert A. Rice, and Hannah Maryanski. 2015. Fair Trade Coffee and Environmental Sustainability in Latin America. In Handbook of Research on Fair Trade, ed. Laura T. Raynolds and Elizabeth A. Bennett, 389–404. Cheltenham: Edward Elgar.
Brown, Keith R., and Buying into Fair Trade. 2013. Culture, Morality, and Consumption. New York: New York University Press.
Dietsch, Thomas V., and Stacy M. Philpott. 2008. Linking Consumers to Sustainability: Incorporating Science into Eco-friendly Certification. Globalizations 5 (2): 247–258.
Dragusanu, Raluca, Daniele Giovannucci, and Nathan Nunn. 2014. The Economics of Fair Trade. Journal of Economic Perspectives 28 (3): 217–236.
Fairtrade International (FLO). Standards. http://www.fairtrade.net/standards.html.
Fairtrade International (FLO). 2015. Scope and Benefits of Fairtrade, 7th ed. Bonn: FLO.
Fridell, Gavin. 2007. Fair Trade Coffee: The Prospects and Pitfalls of Market-Driven Social Justice. Toronto: University of Toronto Press.
Galbraith, John Kenneth. 1958. The Affluent Society. Boston, MA: Houghton Mifflin.
Glickman, Lawrence B., and Buying Power. 2009. A History of Consumer Activism in America. Chicago: University of Chicago Press.
Global Coffee Platform/4C Association. Global Reference. http://www.globalcoffeeplatform.org/baseline-common-code/global-reference.
Hayes, Mark. 2006. On the Efficiency of Fair Trade. Review of Social Economy 64 (4): 447–468.
Howard, Philip, and Daniel Jaffee. 2013. Tensions Between Firm Size and Sustainability Goals: Fair Trade Coffee in the United States. Sustainability 5 (1): 72–89.
Jaffee, Daniel. 2007. Brewing Justice: Fair Trade Coffee, Sustainability, and Survival. Berkeley: University of California Press.
Jaffee, Daniel. 2009. ‘Better, but Not Great’: The Social and Environmental Benefits and Limitations of Fair Trade for Indigenous Coffee Producers in Oaxaca, Mexico. In The Impact of Fair Trade, ed. Ruerd Ruben, 195–222. Wageningen: Wageningen Academic Publishers.
Jo, Tae-Hee, and John F. Henry. 2015. The Business Enterprise in the Age of Money Manager Capitalism. Journal of Economic Issues 49 (1): 23–46.
Kilian, Bernard, Lawrence Pratt, Connie Jones, and Andrés Villalobos. 2004. Can the Private Sector be Competitive and Contribute to Development Through Sustainable Agricultural Business? A Case Study of Coffee in Latin America. International Food and Agribusiness Management Review 7 (3): 21–45.
Levi, Margaret, and April Linton. 2003. Fair Trade: A Cup at a Time? Politics & Society 31 (3): 407–432.
Lin, Brenda B. 2010. The Role of Agroforestry in Reducing Water Loss Through Soil Evaporation and Crop Transpiration in Coffee Agroecosystems. Agricultural and Forest Meteorology 150: 510–518.
Lyon, Sarah. 2013. Coffee and Community. Boulder: University of Colorado Press.
McDonald’s. McDonald’s and Coffee Sustainability. http://corporate.mcdonalds.com/mcd/sustainability/signature_programs/coffee_story.html.
Messier, John D. 2010. The Economics of Fair Trade. In 21st Century Economics: A Reference Handbook, ed. Rhona Free, 503–511. Thousand Oaks, CA: Sage.
Micheletti, Michele, Andreas Follesdal, and Dietlind Stolle (eds.). 2006. Politics, Products, and Markets: Exploring Political Consumerism Past and Present. New Brunswick, NJ: Transaction Publishers.
Milder, Jeffrey C., and Deanna Newsom. 2015. SAN/Rainforest Alliance Impacts Report 2015: Evaluating the Effects of the SAN/Rainforest Alliance Certification System on Farms, People, and the Environment. New York: Rainforest Alliance and Mexico, DF: SAN.
Pay, Ellen. 2009. The Market for Organic and Fair-Trade Coffee. Rome: Food and Agricultural Organization (FAO).
Petty, Jules. 2009. Can Ecological Agriculture Feed Nine Billion People? Monthly Review 61 (6): 46–58.
Pierrot, Joost, Daniele Giovannucci, and Alexander Kasterine. 2011. Trends in the Trade of Certified Coffees. International Trade Centre (ITC) Technical Paper MAR-11-197.E, Geneva.
Potts, Jason, Matthew Lynch, Ann Wilkings, Gabriel Huppé, Maxine Cunningham, and Vivek Voora. 2014. The State of Sustainability Initiatives Review 2014: Standards and the Green Economy. Manitoba: International Institute for Sustainable Development (IISI) and London: International Institute for Environment and Development.
Rainforest Alliance. What Does Rainforest Alliance Certifiedâ„¢ Mean? http://www.rainforest-alliance.org/faqs/what-does-rainforest-alliance-certified-mean.
Rainforest Alliance. 2012. Protecting Our Planet: Redesigning Land-use and Business Practices: 25 Years of Impacts. New York: Rainforest Alliance.
Raynolds, Laura T., and Elizabeth A. Bennett (eds.). 2015. Handbook of Research on Fair Trade. Cheltenham: Edward Elgar.
Samuel, Andrew, Fred W. Derrick, and Charles Scott. 2014. ‘Fair Trade’, Market Failures, and (the Absence of) Institutions. Review of Social Economy 72 (2): 209–232.
Smithsonian Migratory Bird Center (SMBC). Bird Friendly Coffee. https://nationalzoo.si.edu/scbi/migratorybirds/coffee/.
Smithsonian Migratory Bird Center (SMBC). The Global Market for Bird-Friendlyâ„¢ Coffee: 2010. https://nationalzoo.si.edu/scbi/migratorybirds/coffee/bird_friendly/global_market.cfm.
Söderbaum, Peter. 2000. Business Companies, Institutional Change, and Ecological Sustainability. Journal of Economic Issues 34 (2): 435–443.
Starbucks C.A.F.E. Practices. https://www.scsglobalservices.com/starbucks-cafe-practices.
United Nations Sustainable Development. 1992. Agenda 21. In United Nations Conference on Environment & Development. Rio de Janiero, Brazil, June 3 to 12. https://sustainabledevelopment.un.org/content/documents/Agenda21.pdf.
United States Department of Agriculture. National Organic Program. https://www.ams.usda.gov/about-ams/programs-offices/national-organic-program.
UTZ. The UTZ Standard. https://www.utz.org/what-we-offer/certification/the-standard/.
World Fair Trade Organization (WFTO). Definition of Fair Trade. http://wfto.com/fair-trade/definition-fair-trade.
Author information
Authors and Affiliations
Corresponding author
Supplementary Applications
Supplementary Applications
-
1.
Name some products by brand name that you have seen sold with fair trade logos such as cocoa (chocolate), coffee, tea, wine, T-shirts made from fair trade cotton, bananas, soap, cocoa butter, shampoo, make-up, bath oil. Do you purchase any fair trade products? If so, why do you make that consumption choice?
-
2.
Where is the closest place you can purchase a cup of fair trade coffee? What is the fair trade certification system (logo)?
-
3.
Is there fair trade coffee at your college or university? Learn about fair trade campaigns at schools, universities, religious congregations, and towns at http://fairtradecampaigns.org/campaign-type/universities/.
Rights and permissions
Copyright information
© 2017 The Author(s)
About this chapter
Cite this chapter
Figart, D.M. (2017). Greening the Economy: Certified Sustainable Coffee. In: Stories of Progressive Institutional Change. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-59779-9_9
Download citation
DOI: https://doi.org/10.1007/978-3-319-59779-9_9
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-59778-2
Online ISBN: 978-3-319-59779-9
eBook Packages: Economics and FinanceEconomics and Finance (R0)