Abstract
Understanding what specific factors of retail stores’ offering have a positive impact on unplanned buyers’ satisfaction may help store managers target these consumers, especially when international markets experience economic difficulties or recessions. Nevertheless, current knowledge on these factors is still very limited. To close this gap, this research investigated the factors likely to determine unplanned buyers satisfaction in Spain in 2008, at the onset of the last international economic crisis, and 5 years later, when consumers were experiencing this negative economic situation. The results provide some managerial recommendations for bolstering satisfaction with unplanned purchases and responding to consumers’ awareness of international economic crises.
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Acknowledgments
This work has been funded by The Ministry of Economy and Competitivity (Spain), Resarch Project with reference: ECO2014-59688-R, Programa Estatal de Investigación, Desarrollo e Innovación Orientada a los Retos de la Sociedad, Plan Estatal de Investigación Científica y Técnica y de Innovación 2013–2016.
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Martínez-Ruiz, M.P., Blazquez-Resino, J.J., Pino, G., Capestro, M. (2017). Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain. In: Martínez-López, F., Gázquez-Abad, J., Ailawadi, K., Yagüe-Guillén, M. (eds) Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-59701-0_3
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DOI: https://doi.org/10.1007/978-3-319-59701-0_3
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