Improving Video Engagement by Gamification: A Proposed Design of MOOC Videos

  • Yun Zhu
  • Leisi PeiEmail author
  • Junjie ShangEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10309)


MOOCs have rapidly been a predominant form of distance learning recently. Through high-speed internet, students in MOOCs can not only enjoy best learning resources around the world, but also connect closely with others. However, it is worrying that completion rate of MOOCs is only 10% on average, which reflects the low engagement of learning in MOOCs. Confronted with such problem, this paper proposed a gamification design of MOOC videos by adding implicit feedback into mechanics and updating existing delivery media from lecture-style to narrative-style.


Video engagement Gamification MOOC MDA Flow theory 



This work has been fully supported by MOE Research Center for Online Education Foundation (Project NO. 2016ZD101). We should also give thanks to Ximei Qu, Minmin Zhong, Yang Zhang, Xiao Ma, Ruonan Hu, YangChunxiao Wang, Xiaowei Zhao and Weijia Jin for video recording and editing in the MOOC, “How to Teach by Gamification”.


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.College of Creative StudiesShanghai Theater AcademyShanghaiChina
  2. 2.Beijing Academy of Educational SciencesBeijingChina
  3. 3.Graduate School of EducationPeking UniversityBeijingChina

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