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Effects of Urban and Rural Residents’ Behavior Differences in Sports and Leisure Activity: Application of the Theory of Planned Behavior and Structural Equation Modeling

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Proceedings of the Eleventh International Conference on Management Science and Engineering Management (ICMSEM 2017)

Part of the book series: Lecture Notes on Multidisciplinary Industrial Engineering ((LNMUINEN))

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Abstract

Because the urban and rural residents’ sports and leisure behaviors were different, to find out the factors influencing these differences was the purpose of this study. Therefore we selected urban and rural residents in Sichuan province as the research object to start our study. This study which was based on the Theory of Planned Behavior (TPB) used Structural Equation Modeling (SEM) as the research method. Firstly we constructed the conceptual model and put forward a series of assumptions. Then we used questionnaire survey to obtain first-hand information, at the same time we used ARMOS17.0 to work out the model. At last we verified our original assumption with the model. Research showed that: (1) The influence on the urban and rural residents’ sports and leisure behavior from external objective factors (social atmosphere, venues, facilities, etc.) was much larger than that from the intrinsic objective factors (leisure time, income, physical condition, etc.); (2) The richness of sports and leisure activities, venues, facilities and the social atmosphere impacted the behavior of urban residents much more than that of rural residents; (3) The attitude to affirm and recognize sports and leisure had much more influence on urban residents; (4) While rural residents more cared about the views from family, friends even government.

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Acknowledgement

We thank Guo Xinyan and Liu Ying for technical assistance; Zhang Xu for guidance. This work was supported by Sichuan Social Science Fund (Grant # SC16XK025).

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Authors and Affiliations

  1. School of Business, Sichuan University, Chengdu, 610065, People’s Republic of China

    Linling Zhang

  2. Leisure Sports Department, Chengdu Sport Institute, Chengdu, 610041, People’s Republic of China

    Linling Zhang

Authors
  1. Linling Zhang
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Correspondence to Linling Zhang .

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Editors and Affiliations

  1. Business and Administration, Sichuan University, Chengdu, China

    Jiuping Xu

  2. Fuzzy Logic Systems Institute, Tokyo University of Science, Tokyo, Tokyo, Japan

    Mitsuo Gen

  3. Azerbaijan National Academy of Sciences, Baku, Azerbaijan

    Asaf Hajiyev

  4. Monash University, Clayton, Victoria, Australia

    Fang Lee Cooke

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Zhang, L. (2018). Effects of Urban and Rural Residents’ Behavior Differences in Sports and Leisure Activity: Application of the Theory of Planned Behavior and Structural Equation Modeling. In: Xu, J., Gen, M., Hajiyev, A., Cooke, F. (eds) Proceedings of the Eleventh International Conference on Management Science and Engineering Management. ICMSEM 2017. Lecture Notes on Multidisciplinary Industrial Engineering. Springer, Cham. https://doi.org/10.1007/978-3-319-59280-0_7

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  • DOI: https://doi.org/10.1007/978-3-319-59280-0_7

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-59279-4

  • Online ISBN: 978-3-319-59280-0

  • eBook Packages: EngineeringEngineering (R0)

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