The Power of Tradition: Béres Pharmaceuticals

Abstract

The chapter analyses Béres Pharmaceuticals, a leading Hungarian company engaged in natural and preventive medicine, comprising a unique trace element supplement product strengthening the immune system of the human body and additional natural medicine developed from it. Béres’ mission is to promote human health by supplying people with natural medicines for their physical and mental well-being. The company definition of success consists not only of financial profitability but also running an ethical operation and safeguarding the well-being of stakeholders. Béres defines its stakeholders in a broad sense: employees, customers, partners and suppliers, competitors, government and regulatory bodies, needy members of society, and the natural environment. The company applies a strict and continuously revised code of ethics, fair and open communication, and ethical training. Béres has been able to prosper because its ethical stance and innovativeness result in loyal employees, suppliers, and customers.