Abstract
Upon completion of this chapter, you will be able to:
-
1.
Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them.
-
2.
Define e-marketplaces and list their components.
-
3.
List the major types of e-marketplaces and describe their features.
-
4.
Describe electronic catalogs, search engines, and shopping carts.
-
5.
Describe the major types of auctions and list their characteristics.
-
6.
Discuss the benefits and limitations of e-auctions.
-
7.
Describe bartering and negotiating online.
-
8.
Describe virtual communities.
-
9.
Describe social networks as EC mechanisms.
-
10.
Describe the emerging technologies of augmented reality and crowdsourcing.
-
11.
Describe Web 3.0 and define Web 4.0 and Web 5.0.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
1stwebdesigner. “A Brief Introduction to Web 3.0.” August 14, 2015. 1stwebdesigner.com/web-3-introduction (accessed December 2016).
Ahmad, I. “Optimizing Pins on Pinterest: Make Each Pin Count for Higher Reach [Infographic].” Social Media Today, February 25, 2016.
Ahmed, M. “One in Seven People on Earth Use WhatsApp Each Month.” Business ETC, February 2, 2016. bidnessetc.com/authors/mohid-ahmed (accessed December 2016).
Aitamurto, T., H. Landemore, J. S. Galli (2016). “Unmasking the Crowd: Participants’ Motivation Factors, Expectations, and Profile in a Crowdsourced Law Reform.” Information, Communication & Society. thefinnishexperiment.com/2016/09/21/motivation-factors-for-participation-in-crowdsourced-policymaking (accessed December 2016)
Aukstakalnis, S. Practical Augmented Reality: A Guide to the Technologies, Applications and Human Factors for AR and VR (Usability). Boston, MA: Addison Wesley Professional, 2016.
Bauer, T. “Is Augmented Reality Part of Your 2017 Marketing Plan? Maybe It Should Be.” Localytics. December 16, 2016. info.localytics.com/blog/is-augmented-reality-part-of-your-2017-marketing-plan-maybe-it-should-be-0 (accessed January 2017)
Bloomberg. “Jewelry Heist.” Special Report E-Biz, May 9, 2004. businessweek.com/stories/2004-05-09/jewelry-heist (accessed December 2016).
Blue Nile. “Blue Nile Expands “Retail Reimagined” Concept to D.C.-Metro Area.” June 13, 2016. investor.bluenile.com/releasedetail.cfm?ReleaseID=975478 (accessed December 2016)
Boyajian, L. “Virtual Reality vs. Augmented Reality.” Augment.com , October 6, 2015. augment.com/blog/virtual-reality-vs-augmented-reality (accessed December 2016).
Blokdijk, B. Crowdsourcing - Simple Steps to Win, Insights and Opportunities for Maxing Out Success. New York, New York: Complete Publishing, 2015.
Cario, J. E. Pinterest Marketing: An Hour a Day. Hoboken, NJ: Sybex, 2013.
Cisco. “Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2015–2020 White Paper.” February 1, 2016. cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/mobile-white-paper-c11-520862.html (accessed December 2016).
Corners, B. “4 Killer Ways Retailers Benefit From Crowdsourcing.” Crowdsource. February 5, 2015. crowdsource.com/blog/2015/02/4-killer-ways-retailers-benefit-crowdsourcing (accessed December 2016).
Corpuz, J. “Best Augmented Reality Apps.” Tom's Guide, April 28, 2015. tomsguide.com/us/pictures-story/657-best-augmented-reality-apps.html (accessed December 2016).
D’Onfro, J. “Why $11 billion Pinterest thinks it has the ‘best kind of business model’.” Business Insider, May 19, 2015. finance.yahoo.com/news/why-11-billion-pinterest-thinks-165432347.html (accessed December 2016).
Edwards, J. What Might Web 4.0 Look Like and Should You be Preparing?” IMedia. May 18, 2013. imediaconnection.com/articles/ported-articles/red-dot-articles/2013/may/what-might-web-40-look-like-and-should-you-be-preparing/#sthash.oS4FadBL.dpuf (accessed December 2016).
Engine Creative. “Tesco Brings Disney Frozen to Life with Augmented Reality Magic.” November 22, 2016. http://www.enginecreative.co.uk/blog/tesco-brings-disney-frozen-life-augmented-reality-magic (accessed December 2016).
Fitchard, K. “8 Crowdsourcing Apps (Besides OpenSignal) We Love.” OpenSignal Blog, July 9, 2015. opensignal.com/blog/2015/07/09/8-crowdsourcing-apps-besides-opensignals-love (accessed December 2016).
Fowler, N. & Rodd, E. “Web 4.0: The Ultra-Intelligent Electronic Agent is Coming” ThinkBig. March 1, 2015. bigthink.com/big-think-tv/web-40-the-ultra-intelligent-electronic-agent-is-coming (accessed December 2016).
Gartner. “Gartner Identifies the Top 10 Strategic Technology Trends for 2016.” gartner.com/newsroom/id/3482617 (accessed December 2016).
Howe, J. Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business. New York: Crown Business, 2008.
Kaye, K. “Walgreens Tests Google’s Augmented Reality for Loyal.” Adage.com , July 1, 2014. adage.com/article/datadriven-marketing/walgreens-tests-google-s-augmented-reality-loyalty-app/293961 (accessed December 2016).
Koren, J. “From Web 4.0 and Beyond.” Integrating Educational Technology and Digital Learning January 20, 2013. slideshare.net/joh5700/educational- technology-and-digital-learning-16077621 (accessed December 2016).
Kissmetrics, “The Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand” January 17, 2015. blog.kissmetrics.com/ultimate-pinterest-marketing-guide (accessed December 2016).
Liedtke, M. “Study: Craigslist Revenue to Climb 23 Pct to $100M.” June 10, 2009. thestreet.com/story/10511645/1/study-craigslist-revenue-to-climb-23-pct-to-100m.html (accessed December 2016).
Malik, A. Augmented Reality for Dummies. Hoboken, NJ: For Dummies, June 2016.
Mangalindan, J.P. “How Pinterest can justify its $11 billion valuation and set itself up for an IPO” Yahoo Finance. October 17, 2016. finance.yahoo.com/news/pinterest-may-be-gearing-up-for-ipo-175408938.html (accessed December 2016).
McDonald, J, Pinterest Marketing Workbook: How to Use Pinterest for Business, New York: CreateSpace, 2015.
McKalin, V. “Augmented Reality vs. Virtual Reality: What Are the Differences and Similarities?” Tech Times, 2015.
Meola, A. “Inside Facebook’s Marriage of Social Media and Virtual Reality.” Business Insider, February 23, 2016.
O'Connell, J. “The Next Big Thing is Web 3.0: Catch It If You Can.” IWBNet, 62 slides, 2015.
Parisi, T. Learning Virtual Reality: Development Immersive Experiences and Applications for Desktop, Web and Mobile. Sebastopol, CA: O'Reilly Media, November 2016.
Patel, K. “Incremental Journey for World Wide Web: Introduced with Wen 1.0 to Recent Web 5.0- A Survey Paper.” International Journal of Advanced Research in Computer Science and Software Engineering, 3(10), October 2013.
Petroff, A. “Want to Chat in 29 Languages?” CNN Money, January 2, 2014. money.cnn.com/2014/01/02/technology/translation-service-app (accessed December 2016).
Questex. “Board Portals: Decision-Making Has a New Ally.” Diligent, 2015. diligent.com/new/board-portals:Decision-making-has-a-new-ally (accessed December 2016).
Roof, K. “Leaked Pinterest Documents Show Revenue, Growth Forecasts.” TechCrunch. October 16, 2015. techcrunch.com/2015/10/16/leaked-pinterest-documents-show-revenue-growth-forecasts (accessed December 2016).
Saarinen, T., M. Tinnilä, and A. Tseng, (Eds.). Managing Business in a Multi-Channel World: Success Factors for E-Business. Hershey, PA: Idea Group, Inc., 2006.
Seamans, R., and F. Zhu. (2014). Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers. Management Science, 60(2).
Smith, C. “270 Amazing Pinterest Statistics and Facts.” Expanded Ramblings, November 17, 2016. expandedramblings.com/index.php/pinterest-stats (accessed December 2016).
Tarver, E. “An Inside Look at Pinterest’s Business Model.” Investopedia. August 18, 2015. investopedia.com/articles/investing/081815/inside-look-pinterests-business-model.asp (accessed December 2016).
Taylor, G. “More Than 90% Of Consumers Use Smartphones While Shopping in Stores.” Retail Touchpoints, August 20, 2015. retailtouchpoints.com/topics/mobile/more-than-90-of-consumers-use-smartphones-while-shopping-in-stores (accessed December 2016).
Telegraph, “The Battle Is Only Just Beginning for Britain’s ‘Big Four’ Supermarkets.” The Telegraph. January 2, 2017. telegraph.co.uk/finance/newsbysector/retailandconsumer/11590348/The-battle-is-only-just-beginning-for-Britains-big-four-supermarkets.html (accessed January 2017).
Truong, A. “Today’s Most Innovative Company: IKEA Uses Augmented Reality to Show How Furniture Fits in a Room.” July 26, 2013. fastcompany.com/3014930/most-innovative-companies/todays-most-innovative-company-ikea-uses-augmented-reality-to-show (accessed December 2016).
Tu, J. “Blue Nile Reports Lower Sales and Profit.” The Seattle Times, May 5, 2016. seattletimes.com/business/retail/blue-nile-reports-lower-sales-and-profit (accessed December 2016).
Williams, M. “VR Just Got Serious and You Should Be Paying Attention.” IT World, February 24, 2016.
Yarrow, A. “Falling Marriage Rates Reveal Economic Fault Lines.” The New York Times. Feburary 6, 2015. nytimes.com/2015/02/08/fashion/weddings/falling-marriage-rates-reveal-economic-fault-lines.html?_r=0 (accessed December 2016).
Zeref, L. Mindsharing: The Art of Crowdsourcing Everything. Westminster, London: Portfolio, 2015.
Author information
Authors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG
About this chapter
Cite this chapter
Turban, E., Outland, J., King, D., Lee, J.K., Liang, TP., Turban, D.C. (2018). E-Commerce: Mechanisms, Platforms, and Tools. In: Electronic Commerce 2018. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-58715-8_2
Download citation
DOI: https://doi.org/10.1007/978-3-319-58715-8_2
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-58714-1
Online ISBN: 978-3-319-58715-8
eBook Packages: Business and ManagementBusiness and Management (R0)