Research on the Design of Nanjing Museum Cultural and Creative Product from the Perspective of Experience
This paper aspires to shed light on creative cultural product design by referring to document research and conducting on-the-site investigation. During the process, we also had profound discussion, conducted survey on user groups through questionnaire and explored user need. Cultural elements consist of aesthetic consciousness, code of conduct and moral value while design properties consist of physical, logical and emotional aspects. They are closely related with each other and make up a traditional design model for cultural experience so as to support creative cultural product design. By referring to Nanjing Museum and studying its cultural elements, we came up with a design strategy which can be applied to design practice.
KeywordsCultural product design Experience design Cultural and creative industry Nanjing Museum
The authors are grateful for the financial support provided by “Research on the development mode of the integration of production, design and communication of cultural industry under the visual threshold of experience” (No. 16YB19).
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