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How the Inhabited Space Helps Consumers Customize Good Products

  • Liang Zhou
  • Kanliang WangEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10290)

Abstract

Consumers could derive benefit from the preference fit through the online customization. However, consumers’ preferences are often ill defined and sometimes unstable. Many methods are discussed to solve this problem in online customization. In this research, the authors propose a new method to examine whether the inhabited space would have different influences on consumers’ perception of preference fit in an online customization context. Also, the mediating role of psychological distance between the consumers and the products is examined. Using subjects from a Chinese university, they report a study involving real customization tasks on a well-known Chinese customization website. The study arrives at the conclusion that the configurator with a higher inhabited space will help the consumers to customize more preferred products, which would be partial mediated by the psychological distance between the consumers and the customized products. The results would offer insightful guidelines to customization websites.

Keywords

Customization Inhabited space Preference Psychological distance 

Notes

Acknowledgment

This research was supported by the National Natural Science Foundation of China with grant # 71331007.

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.School of BusinessRenmin University of ChinaBeijingChina

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