Bifurcating the User

  • Nicholas TrueEmail author
  • Shad Gross
  • Chelsea Linder
  • Amber McAlpine
  • Sri Putrevu
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10290)


Within the design of technology, the notion of the user, and user-centered design, has become a guiding principal for creating successful products. However, the concept of “user” is a non-trivial notion. HCI has historically viewed “the user” as an abstract concept, that is to say, it has been a reductive definition. As the field has become increasingly transdisciplinary the definition of “the user” has evolved overtime to reflect more breadth and depth. However, this is not always the case within industry practice. In this paper we present a situation and case study where, in industry, the reductive notion of the user posed distinct impediments to progress, how we were able to identify those and blend academic thinking into an industry approach to more success than either alone.


Service Design Sharing Economy HCI Design 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Nicholas True
    • 1
    • 2
    Email author
  • Shad Gross
    • 1
  • Chelsea Linder
    • 1
  • Amber McAlpine
    • 1
  • Sri Putrevu
    • 1
  1. 1.Angie’s ListIndianapolisUSA
  2. 2.Department of InformaticsUmeå UniversityUmeåSweden

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