The Role of Narrative Transportation Experience in Design Communication

  • Qiong PengEmail author
  • Jean-Bernard Martens
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10290)


User experience design requires communication to share design information and to integrate specialised knowledge to optimise design performance. Personal experience during communication process will influence individual participation, the output of communication and design performance. Defined by absorption into stories, narrative transportation will lead changes in beliefs and attitudes, which is potentially beneficial to design communication. This paper explores the role of narrative transportation in the communication of user experience design through literature review and experiments. The role of narrative transportation is positive proved by the increased effectiveness of design communication. It also provides a support of the importance to use storytelling in user experience design and implies the necessity of tools supporting storytelling.


Narrative transportation User experience Design communication Storytelling 



The research reported in this paper was supported by the 2016 project (16ZB0217) and 2014 project (GY-14YB-13). Thanks to all who were involved in.


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.College of Culture and ArtChengdu University of Information TechnologyChengduChina
  2. 2.Department of Industrial DesignEindhoven University of TechnologyEindhovenThe Netherlands

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