Innovation Design in Personal Center Interface of Mobile Application

  • Xin XinEmail author
  • Wei Zhou
  • Mengfan Li
  • Haozhi Wang
  • Han Xu
  • Yuwei Fan
  • Weizheng Ma
  • Di Zhu
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10289)


Nowadays, Mobile Internet has changed the Chinese shop mostly. The appearance of e-commerce mobile applications greatly overthrows the consumption structures and patterns in Chinese society. Merchandises consumers could only buy at malls before; they can now get them by simply touching the screen, and then receive at next day. Shopping efficiency has been enhanced significantly. Personal Center page, where viewing and tracking orders, payment and other acts needed to be done, plays a key role in mobile applications of e-commerce. So far, however, far too little attention has been paid to Personal Center pages. They are complex, short of ideas, and have too many levels with unfriendly interface. It is hard to give users good experience. Based on the Personal Center of the Pinzhi 365 mobile application, this innovation design, by the analysis of similar competing products, enhanced their accessibility, efficiency, memorability and friendliness, which create a model of innovation design in Personal Center interface.


Interface design Mobile application Personal center 



The publication of this research project was supported by the Fundamental Research Funds for the Central Universities.


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Xin Xin
    • 1
    Email author
  • Wei Zhou
    • 1
  • Mengfan Li
    • 1
  • Haozhi Wang
    • 1
  • Han Xu
    • 1
  • Yuwei Fan
    • 1
  • Weizheng Ma
    • 1
  • Di Zhu
    • 1
  1. 1.Beijing Normal UniversityBeijingChina

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