Designing User Experiences of Novel Technologies

  • Masayuki IharaEmail author
  • Takayuki Adachi
  • Hiroshi Watanabe
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10289)


User experience is critical for the success of new services based on novel technologies. This paper analyzes user experience design for new services with the use case of behavior observation of smartphone-signage collaboration in public spaces. We employ the AIDA model with its four steps of attention, interest, desire, and action, to analyze the observation results of user behaviors in a public exhibition space.


User experience AIDA model Smartphone-signage collaboration Behavior observation 



This research is supported by the Ministry of Internal Affairs and Communications, Japan.


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Masayuki Ihara
    • 1
    Email author
  • Takayuki Adachi
    • 1
  • Hiroshi Watanabe
    • 1
  1. 1.NTT Service Evolution LaboratoriesNTT CorporationYokosukaJapan

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