Abstract
Cultural institutions, such as museums and heritage sites, face particular challenges when dealing with technology and innovation adoption in developing countries. Social and economic instability, low priority attribution, usually leads to lack of funding and insufficient investment in technological infrastructure to appropriately support innovative projects and interactive visitor participation. These difficulties often mean institutions fall back to traditional, static, one-size-fits-all displays, which frequently fail to meet the interest of modern audiences. Additionally, content generation is slow, usually not adapted to digital media, and teams are limited in what they can do, compromising technology adoption and content evolution. In parallel, in many of these societies, there has been a visible increase in mobile technology dissemination and social media interaction. We believe that this creates an opportunity to engage museum visitors and to approach challenges with novel strategies without requiring a large technological investment on the part of the institution. In this chapter, we explore the challenges faced by cultural institutions in Brazil, based on interviews with local museum directors and curators. We also point out the opportunities to tackle these challenges that arise from the widespread adoption of personal and mobile technology in Brazilian society. Real-life examples from Brazilian museums, art schools, and heritage sites are used to illustrate typical situations.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
Casa França Brasil is a museum located in Rio de Janeiro. The exhibition “Orixás,” about Afro-Brazilian religions and culture, was showed in September 2016.
- 2.
Testimony given to the authors, January 2017.
- 3.
Testimony given to the authors, January 2017.
- 4.
Testimony given to the authors, January 2017.
- 5.
Online Database. http://ernani.mcb.org.br/ernMain.asp. Accessed 10 Jan 2017.
- 6.
Testimony given to the authors, January 2017.
- 7.
Testimony given to the authors, January 2017.
- 8.
Testimony given to the authors, January 2017.
- 9.
Testimony given to the authors, January 2017.
- 10.
Testimony given to the authors, January 2017.
- 11.
Micropasts Project Website, UK. http://micropasts.org.
- 12.
National Library Crowdsourcing Website, UK. https://www.libcrowds.com/. Accessed 15 Jan 2017.
- 13.
Israelian National Library Crowdsourcing Website, IL. http://nlics.org/. Accessed 15 Jan 2017.
- 14.
Linked Open Data in Libraries, Archives, and Museums Website. http://lodlam.net/ Accessed 15 Jan 2017.
- 15.
Museums and the Web 2016 conference website. http://mw2016.museumsandtheweb.com/ Accessed 15 Jan 2017.
- 16.
Testimony given to the authors, January 2017.
- 17.
Testimony given to the authors, January 2017.
- 18.
Testimony given to the authors, January 2017.
References
Arjona M, Brinkley FK, Camargo Moro F, Ebaks RC, Espinoza M, Lacouture F, Lumbreras LG, Magalhaes A, Mostny G (1982) Museum development and cultural policy: aims, prospects and challenges. Museum 34(2):72–81 (UNESCO, Paris)
Berners-Lee T, Hendler J, Lassila, O (2001) The semantic web. Scientific American (May)
Bonacchi C, Bevan A, Pett D, Keinan-Schoonbaert A, Sparks R, Wexler J, Wilkin N (2014) Crowd-sourced archaeological research: the MicroPasts project. Archaeol Int, 17:61–68
Hallinan ME (2014) Illuminating masterpieces: the Martin museum of art collections crowdsourcing project, Baylor University https://baylor-ir.tdl.org/baylor-ir/handle/2104/9069. Accessed 15 Jan 2017
Hawkey R (2009) Learning with digital technologies in museums, science centers and galleries. J Distance Educ 3:14
Henry D, Brown E (2012) Using an RDF data pipeline to implement cross-collection search. Museums and the web 2012, San Diego, CA
Johnson L, Adams Becker S, Estrada V, Freeman A (2015) NMC horizon report: 2015 museum edition. The New Media Consortium, Austin
Mursu A, Soriyan HA, Olufokuninbi K, Korpela M (2000) Information systems development in a developing country: theoretical analysis of special requirements in Nigeria and Africa. In: Proceedings of the 33rd Hawaii international conference on system sciences (HICSS), IEEE
Oomen J, Aroyo L (2011) Crowdsourcing in the cultural heritage domain: opportunities and challenges. In: Proceedings of the 5th international conference on communities and technologies, Brisbane, Australia, June 2011. ACM, pp 138–149
Pitarque SD, Guardia BR (1982) Museum financing: taking up the challenge. Museum 34(2) (UNESCO, Paris)
Wecker AJ (2014) Personalized cultural heritage experience outside the museum: connecting the museum experience to the outside world. In: International conference on user modeling, adaptation, and personalization, pp 496–501
Wecker AJ, Kuflik T, Stock O (2015) AMuse–an initial plan to associate museum visits to outdoor cultural heritage activities. In: Proceedings of the 8th international conference on personalized access to cultural heritage, vol 1352. CEUR-WS, pp 14–18
Acknowledgements
We gratefully acknowledge Claudia Saldanha, Denise Grinspum, Tania Queiroz, and Wilton Guerra for their testimonies and interviews without which the present study could not have been completed. The authors were supported by Grants from CNPq and FAPERJ during this research. We also thank the kind reviews and comments from the book editors.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG
About this chapter
Cite this chapter
Verona, L., Vivacqua, A.S., Campos, M.L.M. (2018). Interactive and Social Technology: Challenges and Opportunities for Museums and Heritage Institutions in Latin America. In: Vermeeren, A., Calvi, L., Sabiescu, A. (eds) Museum Experience Design. Springer Series on Cultural Computing. Springer, Cham. https://doi.org/10.1007/978-3-319-58550-5_11
Download citation
DOI: https://doi.org/10.1007/978-3-319-58550-5_11
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-58549-9
Online ISBN: 978-3-319-58550-5
eBook Packages: Computer ScienceComputer Science (R0)