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Introduction: How to Survive in a Changing World

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Part of the book series: CSR, Sustainability, Ethics & Governance ((CSEG))

Abstract

This is an ambidextrous book. At its core, it is interested in business practice and investigates how companies can use the values cockpit as a means of making themselves more competitive. Establishing a corporate culture that is securely grounded in certain values is one of the key value creation processes determining the future viability of any business in our economy. On this practical and pragmatic level, this book explains how companies can use a rational, unbiased instrument to tailor their value sets to match the unique qualities and nature of their organizations.

The English language version adds a new theoretical shell around its practice-oriented core. It frames the book’s subject of value-oriented management as part of something larger than the simply entrepreneurial wish to create and maintain a sustainably viable business. That shell engages with current ethical, ecological, and political discourse of what sustainability means for our economic order as a whole.

Considering these higher concerns, this book is trying to add to our understanding of how we can tackle the global problems that our economy’s belief in untrammelled and limitless growth has created. It is not (only) meant as a “create your own sustainable business” manual for managers, but as one possible answer to the question of how the future of all of us can be protected with such a self-sustained, self-responsible company.

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Notes

  1. 1.

    Asian family values that conceptualize family businesses as a legacy that needs to be fostered for the good of the next generation support this process. It is not surprising to see that Asia’s listed family companies have been offering dividends 22 points above the market average. Cf: http://www.institutional-money.com/magazin/uebersicht/artikel/familiengefuehrte-unternehmen-asiatische-familiengeschaefte/; also see Credit Suisse Asian-Family Report 2011 http://de.scribd.com/doc/71428527/CS-Asian-Family-Report-2011

    • Family businesses outperformed their local benchmarks in seven out of ten Asian markets, with the only exception of India, Indonesia and the Philippines during the study period.

    • Family firms in China, Malaysia, Singapore and South Korea achieved the strongest relative outperformance against their local benchmarks in terms of CAGR in total return between 2000 and 2010.

    • Sector positioning has played a role in driving outperformance of Asian family businesses along with other contributors of performance such as long-term investment horizons and more prudent investment strategy which are supportive for their positive and stable earnings performance.

    • Asian family businesses delivered a higher average dividend yield spread of 22 basis points over the market average over the past decade.

    • Asian family businesses share key fundamental strengths of family-influenced firms in general, including their long-term commitment to the businesses, consistency in decision making and better alignment of owner and management interests.

    Taken from: http://de.scribd.com/doc/71428527/CS-Asian-Family-Report-2011

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Glauner, F. (2017). Introduction: How to Survive in a Changing World. In: Values Cockpits. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-319-58513-0_1

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