Introduction

Chapter
Part of the Political Campaigning and Communication book series (PCC)

Abstract

One of the world’s most widely known political parties is Front national (FN) in France. In 2007, something remarkable happened to this party. FN’s vote share, which had been well over 10% at each national election since 1993, fell to 4%. What caused this sudden decline? This, we claim, was largely due to established parties’ behaviour. It is an example of what we call the Parroting the Pariah Effect. In this book, we argue and demonstrate empirically that established parties can trigger this effect by combining two specific reactions to a particular other party. First, treating that party as a pariah—i.e., systematically boycotting it. Second, parroting the party—i.e., co-opting its policies. Through boycotting a party while co-opting its key policy issue positions, established parties can damage that party electorally. This way, established parties control the electoral marketplace.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.University of AmsterdamAmsterdamThe Netherlands

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