Abstract
Globalization promotes transformations in the business environment and consumer culture along the dimensions of economic geography which can be evidenced with the growth in the urban areas, shorter travel distances as businesses migrate closer to denser population, and generate competition among firms to take advantage of scale and trade in specialized products. The discussion in the chapter demonstrates that multinational firms have been slow to understand consumers in the developing world, and as a result, they have been vulnerable to local competitors that know how their shoppers think, what they crave, and how they buy. This chapter examines critical shifts in political ideology, reengineering bilateral business, business process engineering for higher growth and profit, and corporate dynamics among the US–Mexico firms for mutual growth.
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Rajagopal, Zlatev, V. (2018). Globalization and Challenges Ahead. In: Business Dynamics in North America. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-57606-0_10
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DOI: https://doi.org/10.1007/978-3-319-57606-0_10
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