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Political Marketing and Management: A New Architecture

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Political Marketing and Management in Ghana

Part of the book series: Palgrave Studies in Political Marketing and Management ((Palgrave Studies in Political Marketing and Management))

Abstract

The book Political Marketing and Management in Ghana: A New Architecture makes claim to an emergence of a new form of political management in Ghana, both from supply (party system) and demand (voter) perspectives , underpinned by business theories, strategies and techniques . From the supply side, this means a departure from the traditional form of party management , where ideology serves as the analytical lens through which the character of the political party and its related organs are examined, moulded and understood.

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Authors and Affiliations

  1. University of Ghana Business School, Accra, Ghana

    Kobby Mensah

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  1. Kobby Mensah
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Correspondence to Kobby Mensah .

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Editors and Affiliations

  1. University of Ghana Business School , Accra, Ghana

    Kobby Mensah

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Mensah, K. (2017). Political Marketing and Management: A New Architecture. In: Mensah, K. (eds) Political Marketing and Management in Ghana. Palgrave Studies in Political Marketing and Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-57373-1_1

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