Abstract
Managing the pesticide safety risk to provide end markets with safe fruit and vegetables raises complex issues due to the diversity and stringent nature of public and private safety requirements and the high cost of controlling the product and the production process. More often than not, this leads to the development of diversified and more integrated relationships between growers and their buyers. Our paper is a case study of the hybrid forms underlying such relationships. It begins by developing the analytical framework, drawing on transaction cost, positive agency, and property rights theories with a special focus on the model proposed by Ménard (The Handbook of Organizational Economics, Princeton, 1066–1108, 2013), positioning the hybrid forms along the two dimensions of decision rights and strategic resources. It then presents a selection of quantitative and qualitative findings obtained from data collected through face-to-face interviews with managers of fresh produce shipping firms in France and Chile. Both case studies confirm that the level of centralization increases with the buyer’s commercial reputation, the level of customer safety requirements (a key component in the marketing strategy of the buyer), and the level of asset specificity which is mostly embedded in the technical assistance and training provided by the buyer to the growers. Moreover, our paper establishes a clear divide between firms that only control product safety at the delivery stage and firms that also control safety throughout the production process and may take decisions on behalf of the grower before harvesting.
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Notes
- 1.
“An inspired theoretician might do as well without such empirical work, but my own feeling is that the inspiration is most likely to come through the stimulus provided by the patterns, puzzles, and anomalies revealed by the systematic gathering of data, particularly when the prime need is to break our existing habits of thought” (Ronald Coase, prize lecture to the memory of Alfred Nobel, December 9, 1991).
- 2.
We observed a decentralized governance structure for marketing decisions in Blue Whale, a large-scale two-tiered French apple grower/shipper, selling the production of ten apple producers’ organizations. While the central marketing structure of Blue Whale has the delegated authority to negotiate a series of transactions (volume, variety, price, etc.) with potential customers every day, each of the ten marketing groups is allocated the right to decide which transaction(s) to honor among the series of transactions negotiated at the central level. Such a governance structure allowing intermediate levels to decide on the allocation of their own production has the advantage of enabling them to implement their own investments strategy and to allocate resources in an efficient way, thanks to a good knowledge of the local safety characteristics.
- 3.
To date, however, Blue Whale is the only organization we have been able to observe with such a decentralization of the marketing decision process.
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Appendices
Appendix 1
1.1 Results of the French case study
Independent variables | |||||||||
---|---|---|---|---|---|---|---|---|---|
Type of control | Dependent variables | Group size | Customer safety demand | Commercial reputation | IPM technician | Quality manager | Intercept | R2 | Prob > F |
Process control | Process control | 0.113 | −0.055** | 0.413*** | 1.896** | −1.117 (10.9%) | 36.362*** | 0.635 | 0.008 |
Product Control | Analysis pressure | −0.451*** | 0.010*** | 0.061*** | 0.100 | −0.457*** | 4.234*** | 0.840 | 0.000 |
Sanctions | −3.477** | −0.014 | 0.513*** | 3.012*** | −3.677*** | 55.218*** | 0.699 | 0.002 | |
Procedures | −0.465 | 0.001 | 0.087 | 1.364* | −0.597 | 11.953 | 0.251 | 0.487 |
1.2 Results of the French case study in more details
Appendix: OLS models results | ||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Independent variables | Dependent variables | |||||||||||||
Control over the products | Control over the practices | |||||||||||||
Pressure of analysis | Sanctions | Control procedures | ||||||||||||
Aggregate | Type of penalty | Incentives for grower transparency | Communication of individual residues analysis results at collective level | Aggregate | Grower sampling for residue analysis | At least one analysis per grower per year | Information on the results of analysis and/or association of the IPM technician to control planning adjustments | Aggregate | Crop sheets management | Consultation between quality manager and IPM technician over residues management and prevention | Frequency of greenhouse visits by the QM | |||
Group size | −0.477*** | −3.477** | 0.874° | −0.993* | 0.475 | −0.560 | −0.128 | −1.186* | 0.629 | 1.099 | 0.005 | 0.664° | −0.251 | |
Level of customer safety requirements | Aggregate | 0.010*** | −0.014 | 0.005 | −0.006 | 0.006 | 0.0001 | −0.100 | 0.017* | −0.003 | −0.055** | −0.011 | −0.005 | −0.002 |
Customer-specific requirements | −0.200*** | −0.344 | 0.097 | −0.085 | −0.007 | −0.429 | −0.634** | 0.403° | −0.099 | −1.490** | −0.273** | −0.229 | −0.062 | |
Share of fast food industry | 0.330*** | 1.178 | 0.351 | −0.156 | 0.804** | −0.019 | 0.710* | 0.504 | −0.617° | −1.530° | −0.382** | −0.018 | 0.032 | |
Export of UK customers | 0.003 | −0.819 | 0.033 | −0.101 | −0.174 | 0.642 | −0.135 | −0.385 | 0.528* | 0.452 | 0.175° | −0.030 | −0.186 | |
Reputation | Aggregate | 0.061*** | 0.513*** | 0.184 | 0.050 | 0.122** | 0.087 | −0.048 | 0.100* | 0.178 | 0.413*** | 0.044 | 0.092** | 0.054 |
Membership in a commercial superstructure | 0.346*** | 2.898*** | 0.196 | 0.210 | 0.825*** | 0.087 | 0.069 | 0.455° | −0.218 | 1.131* | 0.051 | 0.309° | 0.307° | |
Level of tomato valuation | 0.331° | 3.615° | −0.691 | 0.567 | 0.735 | 0.912 | 0.599 | −0.026 | 0.169 | 3.485° | 0.152 | −0.201 | 0.477 | |
Tomato segmentation | −0.166° | −0.514 | 0.105 | −0-0.072 | −0.129 | 0.481 | 0.119 | 0.740° | −0.189 | 0.925 | 0.245 | 0.119 | −0.294 | |
Type of technician | 0.145* | 3.012*** | −0.025 | 0.556* | 0.198 | 1.483 | −0.022 | 0.231 | 0.637* | 1.941** | 0.149 | 0.449° | 0.447° | |
Type of quality manager | −0.457*** | −3.677*** | −0.274 | −0.557** | −0.381 | −0.597 | 0.037 | −0.335 | −0.307 | −1.765** | −0.237° | 0.767** | 0.718** |
Appendix 2
1.1 Results of the Chilean case study
1.1.1 MRL management characteristics of clusters 1 and 2
Cluster | Low control of producer MRL management during production process | High control of producer MRL management during production process |
---|---|---|
N | 12 | 26 |
% | 31.6% | 68.4% |
Number of tests | p = 0.000 a,b | |
Mean | 1.6 | 2.1 |
Who bears the testing cost | p = 0.052 a,b | |
Export firms | 58.3% | 19.2% |
Supplier | 33.3% | 57.7% |
Both | 8.3% | 23.1% |
MRL criterion to decide destination market | p = 0.036 a,b | |
First selection criterion | 58.3% | 50.0% |
Second selection criterion | 16.7% | 30.8% |
Third selection criterion | 8.3% | 15.4% |
Fourth selection criterion | 16.7% | 3.8% |
Timing of destination market definition | p = 0.038 a,b | |
Before harvest | 16.7% | 50.0% |
At harvest | 8.3% | 19.2% |
In packing | 75.0% | 30.8% |
Timing of testing | p = 0.000 a,b | |
Before harvest | 0% | 100.0% |
At harvest | 50.0% | 0.0% |
In packing | 50.0% | 0.0% |
1.2 Results of the Chilean case study
1.2.1 Main structural and management characteristics of clusters 1 and 2
Cluster | Low control of producer MRL management during production process | High control of producer MRL management during production process |
---|---|---|
N | 12 | 26 |
% | 31.6 | 68.4 |
Export size (in million boxes) | p = 0.001 a,b | |
<1 | 66.4% | 42.3% |
1–5 | 33.6% | 30.8% |
>5 | 0% | 26.9% |
Number of suppliers | p = 0.280 a,b | |
≤10 | 30.0% | 14.4% |
11–60 | 50.0% | 23.9% |
61–99 | 0.0% | 19.1% |
≥100 | 20.0% | 42.6% |
Market destinations (number) | p = 0.065 a,b | |
<4 | 0.0% | 0.0% |
4–5 | 25.0% | 11.5% |
>5 | 75.0% | 88.5% |
Species (number) | p = 0.148 a,b | |
1–2 | 41.7% | 26.9% |
3–7 | 33.3% | 15.4% |
≥8 | 25.0% | 57.7% |
Concentration degree (%) | p = 0.575 a,b | |
Mean | 42.0% | 33.8% |
≤21% | 20.0% | 28.7% |
21–90% | 70.0% | 66.5% |
≥91% | 10.0% | 4.8% |
Certified suppliers (GAP) | p = 0.159 a,b | |
Mean | 79% | 89% |
≤60% | 18.2% | 11.5% |
61–80% | 27.3% | 7.7% |
≥81% | 54.5% | 80.8% |
Contract with some or all suppliers | p = 0.503 a,c | |
66.6% | 80.8% | |
BRC certification | p = 0.503 a,c | |
50.0% | 61.5% | |
ISO certification | p = 0.632 a,c | |
41.7% | 61.5% | |
The export firm provides technical assistance | p = 0.341 a,c | |
69.9% | 95.2% | |
Technical assistance in phytosanitary management | p = 0.082 a,c | |
57.1% | 70.0% | |
The export firm performs training | p = 0.033 a,c | |
50.0% | 75.0% | |
Mean ratio of suppliers per technical adviser | p = 0.286 a,b | |
22.5 | 11.6 |
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Codron, JM., Engler, A., Adasme-Berríos, C., Bonnaud, L., Bouhsina, Z., Cofre-Bravo, G. (2017). Food Safety Management Through the Lens of Hybrids: The Case of Fresh Fruit and Vegetable Shippers. In: Hendrikse, G., Cliquet, G., Ehrmann, T., Windsperger, J. (eds) Management and Governance of Networks . Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-319-57276-5_16
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