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Food Safety Management Through the Lens of Hybrids: The Case of Fresh Fruit and Vegetable Shippers

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Management and Governance of Networks

Abstract

Managing the pesticide safety risk to provide end markets with safe fruit and vegetables raises complex issues due to the diversity and stringent nature of public and private safety requirements and the high cost of controlling the product and the production process. More often than not, this leads to the development of diversified and more integrated relationships between growers and their buyers. Our paper is a case study of the hybrid forms underlying such relationships. It begins by developing the analytical framework, drawing on transaction cost, positive agency, and property rights theories with a special focus on the model proposed by Ménard (The Handbook of Organizational Economics, Princeton, 1066–1108, 2013), positioning the hybrid forms along the two dimensions of decision rights and strategic resources. It then presents a selection of quantitative and qualitative findings obtained from data collected through face-to-face interviews with managers of fresh produce shipping firms in France and Chile. Both case studies confirm that the level of centralization increases with the buyer’s commercial reputation, the level of customer safety requirements (a key component in the marketing strategy of the buyer), and the level of asset specificity which is mostly embedded in the technical assistance and training provided by the buyer to the growers. Moreover, our paper establishes a clear divide between firms that only control product safety at the delivery stage and firms that also control safety throughout the production process and may take decisions on behalf of the grower before harvesting.

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Notes

  1. 1.

    “An inspired theoretician might do as well without such empirical work, but my own feeling is that the inspiration is most likely to come through the stimulus provided by the patterns, puzzles, and anomalies revealed by the systematic gathering of data, particularly when the prime need is to break our existing habits of thought” (Ronald Coase, prize lecture to the memory of Alfred Nobel, December 9, 1991).

  2. 2.

    We observed a decentralized governance structure for marketing decisions in Blue Whale, a large-scale two-tiered French apple grower/shipper, selling the production of ten apple producers’ organizations. While the central marketing structure of Blue Whale has the delegated authority to negotiate a series of transactions (volume, variety, price, etc.) with potential customers every day, each of the ten marketing groups is allocated the right to decide which transaction(s) to honor among the series of transactions negotiated at the central level. Such a governance structure allowing intermediate levels to decide on the allocation of their own production has the advantage of enabling them to implement their own investments strategy and to allocate resources in an efficient way, thanks to a good knowledge of the local safety characteristics.

  3. 3.

    To date, however, Blue Whale is the only organization we have been able to observe with such a decentralization of the marketing decision process.

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Correspondence to Jean-Marie Codron .

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Appendices

Appendix 1

1.1 Results of the French case study

 

Independent variables

 

Type of control

Dependent variables

Group size

Customer safety demand

Commercial reputation

IPM technician

Quality manager

Intercept

R2

Prob > F

Process control

Process control

0.113

−0.055**

0.413***

1.896**

−1.117 (10.9%)

36.362***

0.635

0.008

Product Control

Analysis pressure

−0.451***

0.010***

0.061***

0.100

−0.457***

4.234***

0.840

0.000

Sanctions

−3.477**

−0.014

0.513***

3.012***

−3.677***

55.218***

0.699

0.002

Procedures

−0.465

0.001

0.087

1.364*

−0.597

11.953

0.251

0.487

  1. Significant at 1% (***), 5% (**); 10% (*)

1.2 Results of the French case study in more details

Appendix: OLS models results

Independent variables

Dependent variables

 

Control over the products

Control over the practices

Pressure of analysis

Sanctions

Control procedures

 
 

Aggregate

Type of penalty

Incentives for grower transparency

Communication of individual residues analysis results at collective level

Aggregate

Grower sampling for residue analysis

At least one analysis per grower per year

Information on the results of analysis and/or association of the IPM technician to control planning adjustments

Aggregate

Crop sheets management

Consultation between quality manager and IPM technician over residues management and prevention

Frequency of greenhouse visits by the QM

Group size

 

−0.477***

−3.477**

0.874°

−0.993*

0.475

−0.560

−0.128

−1.186*

0.629

1.099

0.005

0.664°

−0.251

Level of customer safety requirements

Aggregate

0.010***

−0.014

0.005

−0.006

0.006

0.0001

−0.100

0.017*

−0.003

−0.055**

−0.011

−0.005

−0.002

Customer-specific requirements

−0.200***

−0.344

0.097

−0.085

−0.007

−0.429

−0.634**

0.403°

−0.099

−1.490**

−0.273**

−0.229

−0.062

Share of fast food industry

0.330***

1.178

0.351

−0.156

0.804**

−0.019

0.710*

0.504

−0.617°

−1.530°

−0.382**

−0.018

0.032

Export of UK customers

0.003

−0.819

0.033

−0.101

−0.174

0.642

−0.135

−0.385

0.528*

0.452

0.175°

−0.030

−0.186

Reputation

Aggregate

0.061***

0.513***

0.184

0.050

0.122**

0.087

−0.048

0.100*

0.178

0.413***

0.044

0.092**

0.054

Membership in a commercial superstructure

0.346***

2.898***

0.196

0.210

0.825***

0.087

0.069

0.455°

−0.218

1.131*

0.051

0.309°

0.307°

Level of tomato valuation

0.331°

3.615°

−0.691

0.567

0.735

0.912

0.599

−0.026

0.169

3.485°

0.152

−0.201

0.477

Tomato segmentation

−0.166°

−0.514

0.105

−0-0.072

−0.129

0.481

0.119

0.740°

−0.189

0.925

0.245

0.119

−0.294

Type of technician

0.145*

3.012***

−0.025

0.556*

0.198

1.483

−0.022

0.231

0.637*

1.941**

0.149

0.449°

0.447°

Type of quality manager

−0.457***

−3.677***

−0.274

−0.557**

−0.381

−0.597

0.037

−0.335

−0.307

−1.765**

−0.237°

0.767**

0.718**

  1. Significant at 1% (***); 5% (**); 10% (*)
  2. Significant at 20% (°)

Appendix 2

1.1 Results of the Chilean case study

1.1.1 MRL management characteristics of clusters 1 and 2

Cluster

Low control of producer MRL management during production process

High control of producer MRL management during production process

N

12

26

%

31.6%

68.4%

Number of tests

p = 0.000 a,b

Mean

1.6

2.1

Who bears the testing cost

p = 0.052 a,b

Export firms

58.3%

19.2%

Supplier

33.3%

57.7%

Both

8.3%

23.1%

MRL criterion to decide destination market

p = 0.036 a,b

First selection criterion

58.3%

50.0%

Second selection criterion

16.7%

30.8%

Third selection criterion

8.3%

15.4%

Fourth selection criterion

16.7%

3.8%

Timing of destination market definition

p = 0.038 a,b

Before harvest

16.7%

50.0%

At harvest

8.3%

19.2%

In packing

75.0%

30.8%

Timing of testing

p = 0.000 a,b

Before harvest

0%

100.0%

At harvest

50.0%

0.0%

In packing

50.0%

0.0%

  1. aSignificance: not significant difference = p > 0.05; significant difference = p ≤ 0.05; very significant difference = p ≤ 0.01
  2. bHSD test

1.2 Results of the Chilean case study

1.2.1 Main structural and management characteristics of clusters 1 and 2

Cluster

Low control of producer MRL management during production process

High control of producer MRL management during production process

N

12

26

%

31.6

68.4

Export size (in million boxes)

p = 0.001 a,b

<1

66.4%

42.3%

1–5

33.6%

30.8%

>5

0%

26.9%

Number of suppliers

p = 0.280 a,b

≤10

30.0%

14.4%

11–60

50.0%

23.9%

61–99

0.0%

19.1%

≥100

20.0%

42.6%

Market destinations (number)

p = 0.065 a,b

<4

0.0%

0.0%

4–5

25.0%

11.5%

>5

75.0%

88.5%

Species (number)

p = 0.148 a,b

1–2

41.7%

26.9%

3–7

33.3%

15.4%

≥8

25.0%

57.7%

Concentration degree (%)

p = 0.575 a,b

Mean

42.0%

33.8%

≤21%

20.0%

28.7%

21–90%

70.0%

66.5%

≥91%

10.0%

4.8%

Certified suppliers (GAP)

p = 0.159 a,b

Mean

79%

89%

≤60%

18.2%

11.5%

61–80%

27.3%

7.7%

≥81%

54.5%

80.8%

Contract with some or all suppliers

p = 0.503 a,c

 

66.6%

80.8%

BRC certification

p = 0.503 a,c

 

50.0%

61.5%

ISO certification

p = 0.632 a,c

 

41.7%

61.5%

The export firm provides technical assistance

p = 0.341 a,c

 

69.9%

95.2%

Technical assistance in phytosanitary management

p = 0.082 a,c

 

57.1%

70.0%

The export firm performs training

p = 0.033 a,c

 

50.0%

75.0%

Mean ratio of suppliers per technical adviser

p = 0.286 a,b

 

22.5

11.6

  1. aSignificance: not significant difference = p > 0.05; significant difference = p ≤ 0.05; very significant difference = p ≤ 0.01
  2. bt-student test
  3. cChi-square test

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Codron, JM., Engler, A., Adasme-Berríos, C., Bonnaud, L., Bouhsina, Z., Cofre-Bravo, G. (2017). Food Safety Management Through the Lens of Hybrids: The Case of Fresh Fruit and Vegetable Shippers. In: Hendrikse, G., Cliquet, G., Ehrmann, T., Windsperger, J. (eds) Management and Governance of Networks . Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-319-57276-5_16

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