Abstract
This chapter examines a case study focusing on the practical transition of innovation ‘wow’ to practical ‘how.’ It establishes some concrete recommendations for developing ambidexterity capability based on a combination of case lessons, results from salient research, and experience in melding the two. The chapter connects design and innovation, identifies some of the most useful tools and techniques, and prescribes a series of actions stimulating ambidexterity capability. The case data reinforces the nonlinear nature of innovation. In addition, the chapter witnesses the failure of reductionistic attempts to commoditize design thinking, which tend to produce mechanistic outcomes. However, it also demonstrates how powerful design thinking and its associated methodologies and tools can be in democratizing innovation in a conservative, declining firm.
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Smith, A.C.T., Sutherland, F., Gilbert, D.H. (2017). Designing Business Innovation. In: Reinventing Innovation. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-57213-0_7
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DOI: https://doi.org/10.1007/978-3-319-57213-0_7
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