Embracing the Tension

  • Aaron C. T. SmithEmail author
  • Fiona Sutherland
  • David H. Gilbert


This chapter furthers the book’s proposition that at the heart of duality theory resides the explore—exploit problem, which is concerned with how firms can stimulate innovation for the future while maintaining a high return upon existing opportunities. It also addresses how to build ambidexterity capability. Based on longitudinal case study data, the chapter suggests that one productive method for developing ambidexterity capability involves pursuing a dual organizational identity embracing innovation and efficiency as mutually inclusive pursuits. The chapter draws on the case evidence to show that a leader sensegiving/sensemaking communications strategy needs to shift from one formulated around constancy, efficiency, and control to one imbued with duality thinking. The chapter also connects the case evidence with theory.


Case study Sensegiving Sensemaking Identity 


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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Aaron C. T. Smith
    • 1
    Email author
  • Fiona Sutherland
    • 2
  • David H. Gilbert
    • 3
  1. 1.RMIT UniversityMelbourneAustralia
  2. 2.La Trobe UniversityMelbourneAustralia
  3. 3.RMIT UniversityMelbourneAustralia

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